Swift Print Communications and MeasureColor, Inc., are pleased to announce the installation of MeasureColor 3.0 Quality Assurance Software at Swift to automate and control the color quality assurance process in the Offset and Digital pressroom.

Bryan Swift, President of Swift Print Communications said:  “This solution brings together in one product the capabilities to control our proofing systems, digital presses, and offset presses to ensure they are all providing the customer’s targeted color match. This platform will also eliminate our need to train on different products for each production method while additionally using the measurement instrumentation of our choice from multiple manufacturers.

Dan Uress, CTO of MeasureColor Inc said: “While standalone software applications had been previously used at Swift for each production method, the MeasureColor suite is the first to offer a client-server based system that controls and targets all output methods to a common industry reference. With this capability, Swift can now ensure that no matter what device prints their jobs, the color will match the customer’s expectations.”

Swift went on to say: “One of the problems today is the complexity and difficulty in using the current software products available to pre-press and pressroom personnel. It is clear that MeasureColor products were designed with the intent that they be easy to use and intuitive in their operation. We expect to quickly see a large increase in pressroom efficiency and quality of our printed material based upon the ease of understanding the MeasureColor recommended color adjustments.”