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Redplum.com reports on "Perfect Sweater", buying trends and coupons

Tuesday, July 27, 2010

Press release from the issuing company

Livonia, Mich. - Redplum.com, one of the fastest growing online coupon, value lifestyle sites and a leading provider of deals and savings on brands consumers want most, announced today results of a recent savings style survey on its site that indicates an overwhelming number of shoppers would walk away from the "perfect sweater" if it was not on sale. This insight provides a glimpse into today's shopper, what motivates her and the lengths she will go to get a good deal. The savings personality survey attracted 13,000 participants from across the country.

When it comes to the "perfect sweater," surprisingly:
- 91% of respondents said they would not buy it if it wasn't on sale;
- 73% would come back later during a sale with a store coupon; and
- 19% would go to the sale racks instead.

According to the survey, stay-at-home moms are significantly more likely than working moms to say they will buy it now; while significantly more working moms say that they will come back when it's on sale with a coupon. Perhaps stay-at-home moms have kids in tow and are then more apt to make the purchase for that "perfect" item while they can.

"Shoppers now have a keen eye on value that is here to stay even if it means waiting just a little longer to buy that 'perfect sweater,'" said Lisa Reynolds, RedPlum 's Mom Saver-in-Chief . "Today's shopper is focused on getting the best deals for her family and living the value lifestyle, which is what RedPlum  is all about."

In total, 85% of the respondents said that when it comes to saving money, they can best be described as "sly savers," who always get more for less, or "chasing after deals." In today's world, where value is king, only 15% of respondents to the survey on lifestyle and savings website www.redplum.com said they wouldn't jump through hoops to save money. Generally, stay-at-home moms are more likely to agree that they are sly savers or chasing after deals. Fifty percent of all respondents said they feel "victorious" when they get a good deal and save.

Today's value-conscious shopper is saving significant amounts of money on groceries by using coupons. In fact, 79% said they are saving enough to buy themselves a glass of wine or a fine bottle of champagne each week. Significantly more working moms with children under 18 years old are using coupons to save on groceries each week compared to stay-at-home moms; however, stay-at-home moms achieve a substantially higher savings.




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