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Put It on Paper! The Newcomers Guide to the Printing Industry, Available

Friday, September 12, 2003

Press release from the issuing company

Chestnut Hill, MA: Dana Consulting, a firm that focuses on helping printers and their customers communicate more effectively, is offering a new, plain-English guide to the printing industry, written by founder Margie Gallo Dana. “Put It on Paper! The Newcomer’s Guide to the Printing Industry” is a 96-page compilation of 64 Print Tip of the Week columns, Ms. Dana’s weekly email newsletter that she’s published for four years. This handy new field guide to working with commercial printers is currently available as an e-book at www.printconsulting.com. Printed copies will be available in December on Amazon, Borders, BN.com and other online booksellers. At that time, volume discounts will also be available. The e-book, priced at $24.95, can be downloaded as a PDF immediately. “Whether you’re a buyer or seller of print, this book will demystify the commercial printing industry in ways that improve the relationship between printers and their customers,” says Ms. Dana. “When I was a buyer, this kind of basic information just wasn’t available. Trade books were written for manufacturers – not for print customers. We learned the hard way: by making costly mistakes.” “Put It on Paper!” is organized into nine chapters, including Tips for Beginners, Choosing – and Keeping – a Printer, Preparing Your Materials, and Working Together. For a sneak preview of the Table of Contents, visit www.printconsulting.com/pdf/PutItOnpaperTOC.pdf. Early reviews have been outstanding. Industry expert Frank Romano wrote: “Put It on Paper!” is like a roadmap. It tells you how to get where you are going when you are going to print. Margie Gallo Dana has put a cornucopia of ideas, tips, and common sense into easy-to-digest nuggets that you can apply immediately. If you buy print, or might buy print, or know someone who buys print, this handy little book is just for you . . . and them.” Professor Frank Romano RIT School of Print Media Corporate print buyer Dan Rollins wrote: “Put It on Paper!” captures the technical knowledge as well as the intangible know-how that a print buyer needs to be successful. I also highly recommend this book to graphic designers as well as buyers… In addition to providing a wealth of technical information about print, Margie's book will teach print buyers and designers information that previously “couldn't be found in a book.” I recommend this book to anyone in the graphic arts industry. I wish I had this book when I started out.” Dan Rollins General Director of Corporate Publishing John Hancock Funds, LLC Quebecor Sales Executive Jim Hamilton wrote: “This is a go-to book from a go-to person who has demystified the printing process. Margie explains in clear, no-nonsense terms the technical aspects of printing in a refreshing style, supporting her points by acknowledging her network of industry experts. Though she never has been on the production side of printing, she shares her remarkable insight by adding the human aspects that are so often overlooked in the scramble of budgeting and production. Besides this book’s appeal to buyers, it should be required reading for designers, paper merchants and printers.” Jim Hamilton Quebecor World Universal Press Westwood, MA Written in plain English, “Put It on Paper!” is a handy tool for everyone connected to printing and the allied arts. For more information, contact Margie Gallo Dana at mdana@printconsulting.com or call (617) 730-5951.




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