Schaumburg, Ill. - Making the most of every dollar -- especially when it comes to mailing -- is top of mind for every multichannel marketer. With increased costs for paper, printing and postage, maximizing your customer files and eliminating "bad addresses" is the first step to improving deliverability rates. But what can you do beyond that to ensure that your company employs best data-hygiene practices?

A complimentary Webinar on Wednesday, July 28, 2010, at 1 p.m. Central time will feature Mike Yapuncich, Experian Marketing Services' vice president of Product Management for Data Management Services, discussing data hygiene and how it helps companies improve response. Yapuncich has more than 30 years of direct-marketing experience and is one of the foremost experts in list processing and data management services. He understands the industry and counsels clients on how to achieve their overall strategies and reduce wasted cost while maximizing return on investment.

Attendees will learn the latest in:
- Using data-driven tools that go beyond software
- How external data can ensure that more targets are reached
- Industry best practices, proven tactics and case studies