Vertis Appoints New East and West Group Presidents
Thursday, September 11, 2003
BALTIMORE--Sept. 10, 2003-- Vertis Inc., a leading provider of technology-based targeted marketing and advertising solutions, announced today that Dave Colatriano and Tom Zimmer will assume the expanded roles of group president, Vertis East and group president, Vertis West, respectively. The creation of these new positions comes as a result of the company's decision to focus on an integrated management structure of sales and operations, and several business units of the company will now report on an East/West basis to Colatriano and Zimmer. "Both Dave and Tom are valuable assets to the company and they have the extensive industry knowledge and experience to take on this added responsibility," said Herb Moloney, chief operating officer for Vertis. "The consolidated East/West structure will allow us to continue to fully integrate our service offering for our customers and ensure we remain at the forefront of the targeted advertising and marketing industry." Prior to his promotion to group president, Vertis East, Colatriano served as group president of Vertis Direct Marketing Services in North Brunswick, N.J., since July 2000. He joined Vertis Direct Marketing Services (formerly Webcraft) in 1987, having worked as an industrial engineer with the Boeing Company. As part of Colatriano's additional responsibilities, directors from Vertis Advertising Production Services East and Vertis Retail & Newspaper Services East will report directly to him. Zimmer has been group president of Vertis Retail & Newspaper Services West in Upland, Calif. since July 2000. With more than 30 years experience in the printing industry, Zimmer joined Vertis Retail & Newspaper Services (formerly TC Advertising) in 1970 and has held positions ranging from prepress manager to director, pricing and estimating. In his new position, Zimmer will have directors from Vertis Advertising Production Services West and Vertis Direct Marketing Services West reporting directly to him.