Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of VDP Solutions Review in the WhatTheyThink store.

This white paper, an update of a study done in 2006 by Dr. John Leininger of Clemson University, focuses on a central element in the variable-data workflow: the applications that merge data with layouts and prepare variable documents for printing. As a simple Google search will show, there are a significant number of VDP solutions currently on the market, and all seem to offer slightly different levels of functionality. We hope that this white paper will serve as a useful guide for navigating through this wide market.

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.