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Print steps up in the new media mix at Margie Dana's Print & Media Conference

Wednesday, July 07, 2010

Press release from the issuing company

Chestnut Hill, Mass  – Learn smart new ways to blend the power of print with the impact of digital media at the year's most exciting educational Conference for print production, graphic design, and marketing professionals: Margie Dana's 5th Annual Print & Media Conference.

Early Bird Deadline Is September 15th
Early Bird registration – including substantial savings and generous extras - is open now for people who want to learn effective new ideas for using print to complement social media strategies, beef up cross-media campaigns, and add oomph to communications programs. The Conference will be held on November 3rd & 4th, 2010, at the Westford Regency Inn & Conference Center in Westford, MA.

EXTRA Early Bird Special for Print Customers
Enjoy extra benefits plus additional savings when you register by August 13th, 2010. Our EXTRA Early Bird package gives you six months of free Boston Print Buyers (BPB) membership, a BPB membership discount on your Conference registration, and other valuable career advancement opportunities. Only those who qualify – including print buyers, designers, marketers, and other customers - may take advantage of this special EXTRA Early Bird offer.

Focusing on the theme, "Modern Marketing: From Design to Print to Pixels," the 5th Annual Print & Media Conference will demonstrate how to bridge the gap between print and new media for maximum benefit to your career and your company. Keynote speakers will include award-winning graphic designer and creative visionary Daniel Dejan of Sappi Fine Paper; print industry economist and forecaster Dr. Joe Webb; and printing/publishing industry iconoclast and Precision Media Group founder Bob "BoSacks" Sacks.

Expert thinkers and doers from the worlds of print, graphic design and marketing will lead one-of-a-kind workshops about issues shaping the lives and careers of today's communications professionals, such as:
- Life with Print, and The Standard #4: Scoring and Folding, Deja
- The Turbulent Path of Printing & Publishing, BoSacks and Webb
- There's an App for That in Digital Printing, RIT Professor Emeritus and "Dean of Printing" Frank Romano
- "Idea Swap," PBI Founder and print industry observer extraordinaire Margie Dana
- Paper Pricing Explained, Consultant and "Paper Guru" Jack Miller
- Reinventing Print: The Gutenberg Paradox, Tippingpoint Labs' Co-Founder and Chief Strategy Officer Andrew Davis
- Tools, Tactics and Trends of Direct Mail Marketing in the Postal Service of the Future, Direct Mail Diva Christine Erna
- New Tools for Design from Pantone, X-Rite/Pantone National Sales Manager Matt McDowell
- How to be a Person of Disproportionate Influence, Elite Print Buyer and Insurance Company Exec Jeff Dickerson

Adding to the strength of the program are the two half-day Boot Camps led by Romano and Dana on Tuesday, November 2nd. The Boot Camp for Print Designers! will teach newer graphic designers how to prepare files for commercial and digital printers and examine the role of print in the digital age. Boot Camp for Print Reps! will give print reps, CSRs and print executives the inside line on the real-world questions and concerns of print buyers today. Rounding out the program will be Sponsor Spotlight sessions during which Conference sponsors will describe the latest print industry advances.

Marketing Services Manager Anne Anderson of Universal Technical Institute in Phoenix attended last year's Conference and is looking forward to returning in 2010. "I have to plan ahead on these things for budget reasons, and knowing detailed information about each breakout early on allows me to attend and budget the costs accordingly," she explains. "The strength of this program really sealed the deal for me."

Dana calls this year's program "very powerful and well-thought-out," and encourages people who buy print, design for print, or create marketing campaigns for print and new media to attend.

"We have expanded our Conference so that it will serve the needs of people with different skills and interests," she explains. "If you are a print buyer, graphic designer, or marketing professional, you will find career-changing knowledge, skills, and professional connections at the 5th Annual Print & Media Conference."




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