“The Web and Print” by Jennifer Matt offers in-depth coverage of web to print and eCommerce strategies for printers

Lexington, Kentucky USA – WhatTheyThink, the printing and publishing industry's leading media organization, today announced the launch of a new Blog, The Web and Print, hosted by industry expert Jennifer Matt.  Matt has had extensive experience in the web-to-print market, having worked for six different suppliers of web-to-print solutions over the past 16 years. 

“Jennifer Matt has a unique set of knowledge and skills with respect to this important market segment,” said WhatTheyThink Senior Editor Cary Sherburne.  “She is unique in her combination of deep technical knowledge, executive leadership and business development skills in this specialized area of the printing industry.  Our readers will gain significant benefit from reading and participating in this exciting new blog.”

Jennifer Matt is an independent consultant partnering with WhatTheyThink to bring her knowledge and expertise to the global WhatTheyThink audience.  Her white paper, “Insider Perspective: 10 Web-to-Print Mistakes to Avoid,” has been one of the best selling items in the WhatTheyThink store.  Matt will also be available as a speaker and consultant through WhatTheyThink Consulting Services.

“I am honored to be part of the WhatTheyThink family,” said Matt. “The web is changing the way we communicate, market, and stay connected with each other – and all of this impacts the print industry in a significant way. I look forward to a spirited dialogue about how we as an industry can embrace web technology in order to keep print a relevant part of the communications puzzle. The blog format is especially suited to this topic since it is one of the web-enabled communication platforms that print needs to both embrace and learn to complement in an overall marketing/communications strategy.”

Visit The Web and Print

Matt can be engaged for speaking and consulting engagements through the WhatTheyThink Consulting Service by contacting [email protected].

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Jennifer Matt

Jennifer Matt is an independent consultant focusing on the intricacies of print-enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko’s in the early 90’s and most recently as the President of NowDocs.

Her experience ranges from deep technical understanding to executive leadership and business development in this unique aspect of the print industry. With the in-depth experience of six unique approaches to web to print technology (printChannel.com, webprint.com, Servador, PrintVision, EFI, and NowDocs) and a competitive knowledge of all the players in this space, Jennifer brings a truly unique strategic perspective as an independent consultant.