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Kodak sponsors graphic design: USA's Dimensional Digital Print Cover Contest

Tuesday, June 29, 2010

Press release from the issuing company

Rochester, N.Y. - Graphic designers have a new opportunity to showcase their creativity and the creative options for designing high-impact materials made possible by the KODAK NEXPRESS Dimensional Printing System.

Through Graphic Design: USA's (GDUSA) Dimensional Digital Print Cover Contest, sponsored by Kodak, participants can design an insert that could serve as the cover of the magazine's September issue. GDUSA editors will choose the winners based on overall visual appearance, effective communication, and the integration of NEXPRESS Dimensional Printing System capabilities into the cover design. The winning designer of the cover will also be Kodak's guest at Graph Expo 2010.

With the NEXPRESS Dimensional Printing System, designers can create collateral materials, point-of-sale displays, direct mail, business cards, photo products, invitations and other applications that truly stand out. Characteristics previously unattainable with digital printing, such as a 3D tactile photo surface, raised print, and distinctive textures can easily be incorporated into the design of materials, providing a look and feel that sets them apart.

"Our recent Annual Print Design Survey shows that interest in digital printing continues to soar, with nearly 80 percent of respondents stating that they buy or recommend digital short run printing," said Gordon Kaye, Publisher, GDUSA. "As a leading publication for graphic designers, we're always interested in providing information about innovative digital print capabilities such as Kodak's Dimensional Printing that can make our readers' work more visually-appealing and effective."

Dimensional Printing is achieved by adding NEXPRESS Dimensional Clear Dry Ink to the Fifth Imaging Unit of a KODAK NEXPRESS Press, much like designing and preparing files for a specific PANTONE color or brand color that would be printed using a fifth printing station. Because the Fifth Imaging Unit can print a variety of other NEXPRESS Dry Inks inline, graphic designers have even more creative options beyond dimensional printing. For example, designers have the ability to add unique watermarks and protective coatings, provide extra security and authentication marks, or match specific colors.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.




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