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MEI offers K4 with Adobe Digital Publishing Platform for iPad editions

Monday, June 28, 2010

Press release from the issuing company

Jenkintown, PA - Managing Editor Inc. (MEI), an Adobe premier development partner and a leading provider of software solutions for the publishing industry, today announced that it is ready to install and support integration between the vjoon K4 Cross-Media Publishing Platform and Adobe's recently announced Digital Publishing Platform. K4 users running Adobe CS3, CS4 or CS5 can start taking advantage of the world's most popular editorial workflow management system integrated with groundbreaking new interactivity design tools from Adobe today.

Hundreds of professional creative teams around the world already use K4 with Adobe InDesign and Adobe InCopy to create and organize content for print, online, mobile and more; now, those teams can utilize the same system they work with every day to publish to the iPad and other emerging media. Core K4 features such as versioning, variants, explicit multi-channel workflows and multiple placement of objects ensure that content can be easily authored and reused for any channel.

With K4 connected to Adobe's digital publishing technology, users can build digital editions of print issues, designed especially for the output device and enhanced with powerful interactive features. Adobe's new tools make it a snap to insert rich, tablet-friendly add-ons - slideshows, pinch-and-zoom images, video, audio, 360-degree photos, and more - into InDesign documents.

Working with familiar software, editors and designers maintain complete control over the look and feel of their publications; they don't have to rely on programmers or developers to create a captivating iPad experience. With this integration, MEI and Adobe provide a way for K4 customers such as Wired magazine - already producing an iPad edition with Adobe's new technology - to leverage existing software and workflow with a single go-to system for reaching a new audience.

"The iPad opens new horizons for publishers looking to create rich, interactive news, features and advertising - the kind of content readers are clamoring for,' said Linda Bruce, vice president of enterprise sales at MEI. "Our goal is to offer a seamless solution that handles the technical part and lets our customers focus on what they do best: writing, designing, editing, creating and innovating the best iPad edition imaginable."




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