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Pitney Bowes to deliver ecommerce solutions for Wipro Technologies

Friday, June 25, 2010

Press release from the issuing company

Stamford, Conn. - Pitney Bowes Inc. announced today that it has been selected by Wipro Technologies, the global IT services business of Wipro Limited, as the international ecommerce solution provider for its Digital Customer Experience Platform.

As a result of this alliance, Internet retail sites powered by Wipro's ecommerce solution will be able to provide their global online shoppers with a seamless cross-border purchasing and shipping experience to destinations in 193 countries worldwide.

"We are delighted to be building on our long-standing relationship with Wipro by extending its robust, next generation ecommerce platform with a cross-border service that delivers exceptional value for both U.S. based merchants and the international buying community," said Craig Reed, vice president of ecommerce solutions at Pitney Bowes. "Pitney Bowes's global ecommerce and parcel service combines critical value-added services for ecommerce platforms, and facilitates easier and more transparent online shopping for retailers and their customers alike. "

"As U.S. retailers look for the next level of growth, there is a vast global market they have insufficiently tapped – primarily due to the complexities related to tax and fulfillment," said Bhanumurthy B M, senior vice president Retail, CPG, Transportation & Government at Wipro.  "Working with Pitney Bowes helps Wipro provide a safe, secure and a simple way for retailers to leverage this opportunity. Wipro's Digital Customer Experience Platform (DCxP) helps retailers tap into this market and access millions of new consumers globally. We are confident that our retail customers can deliver an outstanding experience to discriminating shoppers almost anywhere in the world."

Wipro's DCxP is a comprehensive solution designed to enable retailers to manage their online business in an integrated way. DCxP is a pioneering platform that helps retailers better mine customer value, gain market share and improve margins. The solution provides retailers the ability to drive more revenues by leveraging cross-channel capabilities, improves customer loyalty through effective personalization, improves conversion by effective customer mining, provides an integrated set of tools to make better decisions and provides access to newer and yet untapped markets.

International ecommerce poses a number of challenges for retailers that are not found in domestic ecommerce transactions. Cross-border duties, regulations, customs processes, and shipping providers differ from market to market, but the retailer needs to create a simple, seamless customer experience for the online shopper, regardless of the shopper's location. The Pitney Bowes solution helps simplify and manage this complexity, in addition to supporting all the logistics and physical transportation of retailer shipments.




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