Foster City, Calif. – EFI, a world leader in customer-focused digital printing innovation, today launched four new initiatives – Fiery Global University, Fiery Implementation Services, Fiery Technical Excellence Center, and the Fiery Channel Incentive Program – aimed at making Fiery partners more successful and customers more profitable.

"These programs help our partners differentiate themselves and grow their business, while providing their customers with a comprehensive package of high-value offerings," said Parnaz Rafatjou, Fiery director of product and channel marketing, EFI. "The programs provide extensive education and support services, ensuring customers take full advantage of the value of Fiery technology to boost profits, lower costs and ultimately produce the highest quality digital prints available. In particular, the channel incentive program makes certain that our partners have the expert knowledge to offer, deploy and support Fiery technologies."

The new Fiery Global University program brings product knowledge and training now closer to everyone's door step. The program is a consolidation of eLearning courses, webinars and technical classroom training that make it easier than ever for partners and customers to develop expertise on Fiery solutions to improve their overall productivity and profitability. Fiery Global University's online eLearning offerings are interactive, highly visual, self-paced courses that help reduce support requirements, lower training costs, and decrease production downtime to ultimately drive more business through greater efficiency and knowledge. Fiery eLearning offerings are available as a single course, a bundle of courses, or as an annual subscription for all courses.

EFI's Fiery Implementation Services help partners increase customer satisfaction by offering professional and customized implementation by a Fiery product expert. Fiery Implementation Services offerings ensure hands-on knowledge transfer, a pain-free installation, and minimal downtime that result in cost savings for partners and customers.

EFI has always offered world-class technical support to Fiery customers through its channel partners. To complement this existing support infrastructure, dealers now have direct access to the Fiery Technical Excellence Center to reduce support costs, resolve issues faster, and create an even more satisfying experience for their customers. With these new support packages, Fiery partners can reach a live expert on the Fiery Help Desk support line or use the online resources from the 24/7 self-service website.

Ben Russert, president and CEO of ProSource, said: "Providing quick and excellent technical support ensures customers keep coming back to their dealer of choice. Our business is based on offering customers the right solution, service and support. We were excited to learn about the Fiery Technical Excellence Center and decided to take advantage of this offering to improve our customer satisfaction by meeting their needs quicker than before. This offering is just one of the examples of the high-quality programs and resources provided to EFI partners to help us succeed in today's marketplace."

Finally, the Fiery Channel Incentive Program, in addition to including all three service, support and education programs, provides Fiery partners with extensive tools, resources, information and essential training opportunities to improve product knowledge and increase sales. The tiered channel program distinguishes partners as value-added, integrated solution providers, enabling them to differentiate themselves and more effectively serve and support their customers.