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PIA's Converge looks to the future of print

Wednesday, June 23, 2010

Press release from the issuing company

Pittsburgh, Pennsylvania - For those attending Printing Industries of America's Converge Conference in Memphis, TN, November 7-9, 2010, they'll find themselves in the midst of a unique opportunity to see the future of print and communication technologies and gain a broader understanding of the technologies changing the industry.

Scheduled to speak at the event about the importance of innovations are two trailblazers in the industry: Chuck Richard, vice president of Outsell, and Brian Massey of Conversion Sciences. In addition, Mimeo has agreed to open its plant to attendees for a tour on the evening of November 8.

With 30 years of experience in strategic planning, investment banking, consulting, and market analysis, Chuck Richard will be offering up some of his knowledge to attendees during his panel session.

Brian Massey calls himself a "conversion scientist," as his expertise is in converting Web traffic to leads and sales. He'll educate attendees on how to leverage technology to increase print profit.

On the evening of November 8, Mimeo will open its doors and expose its sophisticated plant to Converge participants. Andy Nied, vice president of global production, says, "This tour will demonstrate how our proprietary technology and print production platform is used to produce thousands of unique customer orders each day." Mimeo has capitalized on the changing market, and now Converge participants will have a chance to see their success for themselves.

The Converge Conference is shaping up to showcase the future for the print landscape. In addition to experienced speakers and a state-of-the-art tour, there are a number of sessions on a variety of topics. The topics are broken up into different categories, or tracks, to ensure that attendees are going to relevant sessions. Plan your Converge Conference today with this sneak peak at the three tracks of focus.

Business Management Track:
- Building a New Savvy Cross-Media Business Plan
- Business Development SWOT (I) Understanding a Company's Strengths & Weaknesses
- Business Development SWOT (II) Understanding a Company's Opportunities & Threats
- Clearly Defining Your Customer Value Proposition
- The Expanding Role of Web Portals & More
- Developing a Profitable Wide-Format Business Plan
- How to Keep a Business Plan Flexible to Absorb the Impact of New Technology Introductions

Sales & Marketing Opportunities:
- Building a Marketing Plan Around Specific Market Verticals
- Profiling Your Top 20 Accounts for Offering New Digital Services
- Leveraging Social Media in Today's New Marketing World
- Six Growth-Oriented Verticals that Should Be On Your Radar Screen
- Top-of-Mind Cross-Media Trends (Panel)
- Getting the Attention of Key Decision Makers in Specific Industries

Technology Tactics:
- Demonstrating the Impact of New Media Technology
- Widgets, Gadgets, Apps, and More--QR Codes, Intelligent Bar Codes, Augmented Reality
- Target Marketing & Business Analytic--Capturing, Organizing, & Processing Customer Data
- Designing Comprehensive Cross-Media Workflow Strategies by Managing Customer Content
- Production Inkjet--Today and Tomorrow
- The Role of Animation Programs in Website Development
- Technologies to Research--Cloud Computing, Silicon Ink, Nanotechnology, & RFID

The 2010 Converge Conference will provide attendees with unique and impartial insight into leading-edge technologies and practical business applications that will help attendees create a dynamic, practical blueprint for their future. There is no doubt that this will be an exciting and valuable event for graphic communication companies of all levels.




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