HP expands portfolio at FESPA 2010
Wednesday, June 23, 2010
Press release from the issuing company
Munich, Germany – HP today expanded its portfolio of sign and display printing solutions to accelerate the industry's conversion from solvent-based to UV-curable and latex-based large-format printing.
The company is refreshing its product line to help customers pursue profitable growth opportunities and capture a larger share of the growing digital printing market.
At FESPA 2010, the major large-format printing and imaging tradeshow of the year, HP announced:
"Since we began shipping latex and UV-curable printing systems, demand has increased steadily as our customers recognize the superb image quality, ability to pursue new applications and significant environmental advantages over traditional solvent technologies," said Yariv Avisar, vice president and general manager, Scitex Large-format Solutions, HP. "In just two months, we have made significant advancements to our portfolio, including the addition of five new UV and Latex printers and new workflow solutions and services offerings, that will help the entire industry to transform."
Expanded portfolio helps accelerate the conversion from solvent to UV and latex
Advanced features such as an onboard camera, an HP Embedded Web Server and a solid media feed system help ensure consistent results and worry-free operation. An easy-to-install White Ink Upgrade Kit also is available for the HP Scitex FB700 Printer for specialty applications, such as printing on glass or other substrates for retail window displays, creating two-sided or backlit prints, and printing on corrugated substrates for packaging applications.
With the addition of the HP Scitex FB700 Printer to its robust portfolio, HP is leading the market transition from solvent-based printers to UV-curable technologies, providing profitable new growth opportunities to customers through increased productivity and new applications, such as polyethylene billboards and high-quality backlit displays. According to analyst firm I.T. Strategies, UV inkjet printer unit sales are forecast to increase 9 percent by 2014, while also opening high-volume application markets to UV solutions at the expense of solvent inkjet and screen printing.
HP's latex solutions also are accelerating the conversion from solvent and eco-solvent technologies by offering more consistent image quality while delivering comparable performance in terms of productivity, size, durability and media choices. By supporting a broader range of applications, latex-based printers offer PSPs more versatility and also help reduce the environmental impact of printing. HP's latex-based solutions have gained tremendous market acceptance since their introduction. The company has shipped more than 2,500 printing systems, which customers have used to produce more than 5 million square meters of materials.
"Latex printing technology from HP is coming to be seen as a near universal chemistry with a favorable environmental impact both for users and in the print workplace," said Mark Hanley, president, I.T. Strategies. "Solvent markets in particular have been placed on the defensive since early this year by HP's initiative."
HP's solutions showcase at FESPA in stand 120, hall B2, also features recently announced printers and solutions contributing to the market shift from solvent-based printers to UV-curable and latex technologies, including:
As part of HP's leadership in driving the solvent to UV and Latex conversion, the company will discontinue sales of the HP Scitex XL1500 Printer, which uses solvent inks. In its place, HP offers the HP Scitex XP Series Printers with UV inks and the HP Scitex LX Printer series, which are ideal replacements for solvent applications. HP plans to provide support, spare parts and consumables to existing customers for five years after the printer is discontinued.
HP leads committee to establish new JDF features for large-format printing
In conjunction with the creation of JDF features and specifications for wide-format applications, HP is rolling out a new certification program that allows partner workflow solutions to be "HP Certified for Wide Format Printing JDF Exchange." HP certification assures that workflow solutions exchanging JDF will interoperate properly with each other, allowing PSPs to easily build an e-storefront to market their services, take advantage of production automation tools to reduce costs and differentiate their service offerings through automated customer relationship management tools.
"At Gardners, we strive to remove as many operational inefficiencies as possible so our employees can concentrate on high-value activities for our customers and our business," said Richard Gardner, managing director at Gardners, a large-format digital print shop based in Cardiff, U.K. "The leadership role HP has taken to improve workflow interoperability for digital wide-format printing will provide print service providers with more opportunities to streamline and automate their operations."
Alliance partners collaborating closely with HP in the certification program include Caldera, ColorGATE, EFI, EskoArtwork, Four Pees, GMG, ONYX and Printable Technologies. HP and these partners are working to improve the wide-format printing experience for customers by using HP-certified definitions in their products.
Continued growth in large-format recycling efforts
Seven additional European countries – Austria, Czech Republic, Denmark, Finland, Luxembourg, Poland and Portugal – have recently joined the HP Large-format Media take-back program, bringing the total to 17 European countries. In North America, Canada is scheduled to join the United States in the take-back program this month.
The HP Large-format Media take-back program is now part of the HP Planet Partners program, which has been expanded to support free consumables return and recycling efforts for HP inkjet printheads compatible with HP Scitex LX Series printers. The printhead cleaning cartridge and printhead cleaning container for the HP Designjet L25500 Printer also have been added to the program.
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