Valassis Features Ronald McDonald House Charities FSI For 10th Year
Tuesday, September 09, 2003
LIVONIA, Mich., Sept. 8 -- Valassis, the leading company in marketing services and Connective Media(TM), announced that it will be featuring the Ronald McDonald House Charities (RMHC) themed event program in the company's free-standing insert (FSI) for the 10th year. Fifteen companies are expected to participate in the program, which will be featured in the Sept. 14, 2003 insert date of the Valassis FSI. Valassis will promote, print and distribute the insert in major newspapers, reaching more than 59 million homes. This year, RMHC will be featured on the front cover of the FSI nationwide. Valassis has donated advertising space since the inception of this program. "We are proud to be involved with the Ronald McDonald House Charities and with McDonald's. It is important to support this worthy cause and such a valuable customer," said MaryAnn Rivers, Executive Vice President of U.S. Sales and Marketing for Valassis. "Cause-related marketing is just one of the ways that the FSI has been a successful tool for brands to communicate their message." Valassis was recently recognized for being one of the 30 sponsors promoting the Ronald McDonald House Charity and was given a commemorative book highlighting those touched by RMHC. "The relationship between Ronald McDonald House Charities and Valassis is a win-win situation for everyone," said Marty Coyne, Vice President of RMHC. "We are always proud to partner with America's top brands and this is evident with the strong support from the brands that partner with us in the FSI program."