CompuMail to expand business with KODAK NEXPRESS Digital Press
Tuesday, June 22, 2010
Press release from the issuing company
Rochester, N.Y. - CompuMail plans to help its clients create sales and marketing communications materials that are more effective than ever with the help of its new KODAK NEXPRESS 2500 Digital Production Color Press. Customers of this full-service direct mail company in Southington, Conn. will benefit from the advanced personalization, variable data and dimensional printing capabilities of the new press.
"Our clients will now be able to better support their sales and marketing channels by producing more highly targeted sales materials," said Dana Rickard, President, CompuMail. "Our NEXPESS Press allows us to custom-create each printed piece with specific messages and graphics targeted for each recipient. The ability to add texture to text and images will be the differentiating factor that sets our client's message apart from their competitions."
With KODAK NEXPRESS Dimensional Printing System, tactile characteristics previously unattainable with digital printing can easily be added inline to produce direct mail materials with a look and feel that truly sets them apart. Dimensional printing is achieved by adding KODAK NEXPRESS Dimensional Clear Dry Ink to the Fifth Imaging Unit of a NEXPRESS Press.
According to Glen Nemeroff, Operating Vice President, CompuMail, blending dimensional printing and personalization will maximize the power of direct marketing campaigns.
"The combination makes printed materials more effective in gaining mindshare. Before you can effectively communicate a message, you have to attract the recipient's attention," said Glen Nemeroff, Operating Vice President, CompuMail. "Our NEXPRESS Press lets our clients do that with high-quality, full-color tactile imagery that furthers the one-to-one marketing relationship. We're excited to bring the magic back to printing and bring our client's documents to life."
To help market its new capabilities made possible by the NEXPRESS Press, CompuMail uses KODAK MARKETMOVER Business Development Services.
"We're thrilled to provide such a valued customer like CompuMail with the tools and services needed to grow its business and help them assist their customers with improving response rate and ROMI," said Bob Barbera, Director of Business Development Services, US&C Region, Kodak.
MARKETMOVER Business Development Services deliver a wide range of innovative tools, resources, and support to enable customers to maximize their return on investment in new technologies and achieve dynamic business growth. MARKETMOVER Service professionals work directly with customers in developing marketing plans, training senior management and sales representatives on new business opportunities, and supporting marketing and sales programs.
"With the NEXPRESS Press, our clients now have the industry's most advanced printing system available. No other digital press offers the registration or quality that Kodak's NEXPRESS Press offers," says Nemeroff. "And with the support of the MARKETMOVER Service program, our sales force is now armed with both game-changing technologies that elevates traditional digital and offset printing to an entirely new level-and the tools to sell it." Two dimensional just became 3-D without the glasses."
With more than 20 years of service to its clients, CompuMail is a leading provider of marketing communications services including strategy, design and execution in both traditional and digital channels. CompuMail clients benefit from a broad range of services including traditional lithography, including four color offset printing, digital variable data printing, data mining and list acquisition, graphic design services, email, PURLs, mailing and fulfillment services.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
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