Kern Druck utilizes KODAK PROSPER S10 for direct mail
Thursday, June 17, 2010
Press release from the issuing company
Stuttgart, Germany – German full print services provider, Kern Druck GmbH, has invested in three new KODAK PROSPER S10 Imprinting Systems. The Bexbach-based company has installed the machines in a unique configuration, enabling it to automate its workflow processes and streamline its direct mail production.
Kern has a long tradition producing top-quality, complex commercial collateral in sheetfed offset, frequently featuring spot inks and special coatings. The company has 35 staff and a branch just across the border in Sarreguemines, France. About a decade ago, the company decided to extend its portfolio by producing direct marketing and mailers.
Personalized mailers for demanding clients
After trying out simple inkjet printheads, the company switched to laser printers because of its customers' exacting quality specifications. "We were forever thinking about how we could meet the exemplary standards demanded by our clients using a more affordable inkjet system," continues Kern. "We wanted to completely re-launch the mailer side of our operation with an end-to-end solution that would give us maximum flexibility regarding formats and paper types. The PROSPER S10 Imprinting Systems fit perfectly with this concept."
The KODAK PROSPER S10 Imprinting System is the first product to implement KODAK Stream Inkjet Technology, and was launched in 2009 as a monochrome imprinting system for delivering offset-class variable data applications at up to 1000 fpm / 305 mpm. Each printhead is designed for an imprint width of 105.6 mm. The PROSPER S10 System uses pigment-based inks with micro-milled pigments, and has a resolution of 600 x 600 dpi.
The system's ability to handle a wide variety of uncoated, coated and glossy substrates was an important consideration for Kern. The company's variable imprinting and personalization applications call for diverse materials-from 60 g NCR paper through 80 g/m² offset paper to matte-coated art paper weighing 250 g/m²: "At high printing speeds, the inkjet quality on all of these materials is at least as good as laser-crucially, however, the costs for inks and operation are much lower," reports Kern.
Imprinting solution in a unique configuration
A HEIDELBERG folder/continuous feeder feeds the sheets to the first Popp vacuum drive table, on which two PROSPER S10 Imprinting Systems are mounted side by side. The sheets are printed continuously at high speed, and dried using an IR dryer before being transferred to a second perpendicular vacuum drive table via a sheet turning unit. Before the reverse side is printed with the third PROSPER S10, a camera barcode reader checks the content to ensure it matches the variable data printed on the front. The printed sheets can either be supplied to a delivery or finished directly in-line in folding machines. If required, Kern can also mount all three PROSPER S10 Systems on one table and print variable data on just one side of the sheet across a width of more than 316 mm.
Top quality and flexibility for direct mailers and more
The advantages of the PROSPER S10 Systems are not restricted to mailers. Kern anticipates using the machines for other applications, such as variable editorial content for customer magazines.
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