MindFireInc clients win record number of prestigious awards
Wednesday, June 16, 2010
Press release from the issuing company
Irvine CA - MindFireInc, #1 provider of cross-media marketing technology, is proud to celebrate and recognize the significant achievement of two of its valued Solution Partners: Associates International, Inc. and Allegra Marketing and Print AZ.
These outstanding accomplishments are a true manifest of success for forward-looking print and marketing service providers who despite all of the challenges, have harnessed the power of technology and best practice methodologies to build and deploy award-wining cross-media marketing campaigns to grow their business, and more importantly, create happy customers.
Associates International, Inc.
The Benjamin Franklin Award for Direct Marketing Excellence competition has been a proud Philadelphia tradition for more than 37 years with the "Benny" itself now one of the region's highest honors in direct marketing and advertising.
For its work with Barclaycard US, marketing the US Airways Dividend Miles MasterCard, Associates International won Benny awards in each of three categories: Direct Mail, Acquisition Offer to Purchase, Financial; Internet/Interactive, Acquisition to Purchase; and Multi-Media, Acquisition to Purchase.
"We want to thank MindFireInc for going the extra mile and helping us make our client a very happy one. I hope this next endeavor with them is even better. It was a great night," said Karen Keenan, Director of Marketing at Associates International. "We actually won 6 awards for campaigns (all integrated with purls), the most in one Benny awards evening ever. We look forward to many more of these in partnership with MindFireInc," she added.
Allegra Marketing & Print AZ
The Spectrum Awards are presented by the American Marketing Association – Phoenix Chapter. Annually the AMA recognizes Arizona marketers for their outstanding work in several key marketing areas. These include, Integrated Marketing, Brand Identity, Interactive/Online, Mass Media and Public Relations. Allegra Marketing & Print were finalist in three categories and won both the Non-profit integrated marketing, and pURL integrated marketing categories.
Allegra Marketing & Print was recognized for their work with Girl Scouts Arizona Cactus Pine Council on a campaign called "Support the Sash" in the non-profit category. This campaign was developed to engage donors and help build a sense of community within these potential donors. For the same campaign, Allegra Marketing & Print had won the Best Practices Award in Direct Marketing Category, earlier this year at 2010 PODi AppForum digital print conference in Las Vegas.
In addition, Allegra Marketing & Print was recognized for their work on the MindFireInc MarketFire campaign in the pURL category. This campaign which helped launch the announcement of MindFireInc's upcoming product, was built using high-impact video and personalized animation that educated the target audience on the new features and functionalities of the product in an innovative fashion.
"We continue to focus on how to bring an integrated marketing strategy to the non-profit sector. By using the LookWhosClicking product as the foundation of our strategy we can build campaigns around highly segmented groups of donors. This allows us to appeal to them emotionally based on their personal connection to the cause," said Ted Raymond, Vice President, Allegra Marketing & Print. "We also appreciate being able to work with a client as innovative as MindFireInc. Their desire to leverage their own technology allows us to create integrated marketing campaigns that are both effective and fun to work on," he added.
MindFireInc has had a long history of success helping its customers achieve award winning results with a variety of use cases across all vertical markets. MindFireInc is committed to providing industry-leading technology, best practices training and ongoing support required to help all its Clients achieve more success in their cross-media marketing journey.
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