Changes in print buying strategies to be discussed at 2nd Annual Print CEO Forum

Wednesday, September 15, 2010

Print Buyers International Founder Margie Dana to moderate panel on media mix in today’s market

Lexington, Kentucky USA -- Margie Dana, Founder of Print Buyers International, will moderate a panel of marketing and advertising professionals at the 2nd Annual Print CEO Forum, scheduled for October 2nd and 3rd, 2010. This discussion will focus on changes in print buying strategies, where print fits in the overall media mix, and how decisions are made about which media will included in a given project or campaign. The forum will be held at Chicago’s prestigious University Club. This printer-only event is sponsored by manroland.  Limo transportation to McCormick Place for Graph Expo will be provided on October 3rd.

“There is no question that the way print is purchased and how decisions are made about its use have changed dramatically,” said Randy Davidson, President, WhatTheyThink. “This outstanding panel will share insight and guidance that will help our Print CEOs better understand how they should approach the market and what product and service offerings will deliver the most business success for them and for their customers.”

Joining Dana on the panel will be:

  • Joe Duncan, Senior Vice President, Director of Strategic Vendor Management at Leo Burnett USA.  Duncan started his career in print working for a commercial printing firm in Milwaukee that produced annual reports. He moved to Chicago in the mid 1980’s, working both in production and sales, domestically and abroad at Madden Communications and Sells Printing, until he joined Burnett in 2001. He manages the production sourcing capabilities that are unique to Burnett in the advertising industry – over $300mm/annual spend, with a focus on creating strategic partnerships with best-in-class suppliers. Burnett seeks to leverage spend to reduce the number of suppliers in the supply chain, and incent suppliers to find innovative ways not only to deliver world class product, but also to drive inefficiencies out of the production process across all platforms.
  • Mike Perez, Vice President, Marketing and Business Development, NVISION.  Perez is a senior business executive leading the marketing, business development and marketing supply chain consulting group for NVISION, the largest Marketing Supply Chain solutions provider in the print, point of sale and promotional products industry. In addition, he is responsible for the division’s go-to-market strategies, strategic alliance and brand building efforts. A leading authority on marketing supply chain and faculty member of the CMO Council’s Marketing Supply Chain Institute, Mr. Perez has over 14 years’ experience in designing marketing consumable supply chain programs for global Fortune 500 companies. NVISION creates supply chain solutions for marketing consumables that maximize operational efficiencies, reduce overall costs, which aid companies in realizing returns on their marketing investments.

Why Attend?

The Print CEO Forum, which opens Saturday, October 2nd, at 8:30 AM and concludes at 11:30 AM on Sunday, features a wide range of industry thought leaders speaking about highly relevant topics for print business owners and managers.  Each session will conclude with two to three specific takeaways that can benefit any business in the industry.

“This year’s forum addresses key issues that are important to every business in the industry,” said Cary Sherburne, Senior Editor, WhatTheyThink, “and this panel is an example of the quality of speakers we have been able to attract.  This year’s event is a not-to-be-missed event for any print business owner or manager looking to accelerate business growth in an environment that is still challenging.”

Confirmed speakers include:

  • Robert Tapella, 25th U.S. Public Printer;
  • Joseph P. Morgan, Jr., President & Chief Executive Officer of Standard Register, a nearly $800 million, 98-year-old company in the midst of reinventing itself,
  • Wendy Cebula, president of Vistaprint’s North American business unit; the company is often cited as one of the industry’s most astonishing success stories;
  • Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center;
  • Barbara Pellow, Group Director of research firm InfoTrends and digital media pioneer;
  • Marc Monseau, Director of Corporate Communication and Social Media for Johnson & Johnson, responsible for a wide range of activities related to the social web, including the development and management of different online initiatives that protect and enhance the image and reputation of the corporation;
  • Peter Schaefer, New Direction Partners, an expert in printing industry mergers and acquisitions;
  • Peter Nowack and a panel of “green” printers discussing green strategies for improving profits
  • Paul Reilly and Jim Russell of New Direction Partners, experts in succession planning for printing businesses.

To register for the event and for more details, please visit


“While this is a printer-only event,” said Davidson, “we are pleased that manroland has agreed to be our sponsor this year, allowing us to grow this exclusive event and make it even more valuable to attendees than last year.”

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About manroland

manroland Inc., a division of manroland AG, is the world’s second largest printing systems manufacturer and the world’s market leader in web offset.  manroland employs almost 8,700 people and has annual sales of some Euro 1.7 billion with an export share of almost 80%.  Web and sheetfed offset presses provide solutions for publishing, commercial and packaging printing.  For more information visit the web site at www.manroland.us.com.