Changes in print buying strategies to be discussed at 2nd Annual Print CEO Forum
Wednesday, September 15, 2010
Press release from the issuing company
Print Buyers International Founder Margie Dana to moderate panel on media mix in today’s market
Lexington, Kentucky USA -- Margie Dana, Founder of Print Buyers International, will moderate a panel of marketing and advertising professionals at the 2nd Annual Print CEO Forum, scheduled for October 2nd and 3rd, 2010. This discussion will focus on changes in print buying strategies, where print fits in the overall media mix, and how decisions are made about which media will included in a given project or campaign. The forum will be held at Chicago’s prestigious University Club. This printer-only event is sponsored by manroland. Limo transportation to McCormick Place for Graph Expo will be provided on October 3rd.
“There is no question that the way print is purchased and how decisions are made about its use have changed dramatically,” said Randy Davidson, President, WhatTheyThink. “This outstanding panel will share insight and guidance that will help our Print CEOs better understand how they should approach the market and what product and service offerings will deliver the most business success for them and for their customers.”
Joining Dana on the panel will be:
The Print CEO Forum, which opens Saturday, October 2nd, at 8:30 AM and concludes at 11:30 AM on Sunday, features a wide range of industry thought leaders speaking about highly relevant topics for print business owners and managers. Each session will conclude with two to three specific takeaways that can benefit any business in the industry.
“This year’s forum addresses key issues that are important to every business in the industry,” said Cary Sherburne, Senior Editor, WhatTheyThink, “and this panel is an example of the quality of speakers we have been able to attract. This year’s event is a not-to-be-missed event for any print business owner or manager looking to accelerate business growth in an environment that is still challenging.”
Confirmed speakers include:
To register for the event and for more details, please visit
“While this is a printer-only event,” said Davidson, “we are pleased that manroland has agreed to be our sponsor this year, allowing us to grow this exclusive event and make it even more valuable to attendees than last year.”
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.
manroland Inc., a division of manroland AG, is the world’s second largest printing systems manufacturer and the world’s market leader in web offset. manroland employs almost 8,700 people and has annual sales of some Euro 1.7 billion with an export share of almost 80%. Web and sheetfed offset presses provide solutions for publishing, commercial and packaging printing. For more information visit the web site at www.manroland.us.com.
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