GI Direct, the Leicester-based direct response and transactional printer, has improved its capability for Door Drop production with investments in both its inline web and offline enclosing capacity.
 
This improvement is key to offering an improved speed to market for Door Drops – allowing marketers to reduce production schedules and react faster to market conditions. Using the web inline facility gives particular flexibility for innovative format ideas. Additionally the new investments streamline the production process and improve cost efficiency.
 
The introduction of a closed end mailer enables GI Direct to more effectively produce a mail pack inline and improves the capacity to nearly 3 million copies per day. Additionally, two more Buhrs enclosing machines mean GI Direct’s capability has been increased by 300,000 packs per day.
 
Patrick Headley, Sales Director, GI Direct, comments: “The recession has hit the direct marketing sector hard. Consequently marketers have looked to stretch their squeezed budgets.
 
“As a result we have been experiencing higher demand for fast campaign turnaround that is cost efficient. This investment has been made to ensure that we offer the very best service for our clients and maintain our reputation for delivering top quality mail pieces in as short a time as possible.”