Publishers across the globe adopt the iPad tools from WoodWing
Wednesday, June 09, 2010
Press release from the issuing company
Zaandam, The Netherlands – In conjunction with the launch of the iPad outside the U.S., publishers across the globe are launching Digital Magazine Apps using WoodWing's tools.
WoodWing's Digital Magazine Tools enable publishers to easily create beautifully designed and compelling content for the iPad in almost the same way they produce content for print. These tools are an extension of WoodWing's Enterprise publishing system. The content is being distributed through a customer-branded Reader App.
New iPad titles using WoodWing's tools
In Italy, Conti Editori launched AutoSprint, which - as the name suggests - is a publication all about fast cars. Telefono Azzurro, an association committed to the protection of child rights, introduced Azzurro Child Digital.
Earlier this month, a couple of new iPad titles were introduced, including the Japanese newspaper giant Mainichi launching a photography magazine called photoJ, which also achieved the No. 1 ranking. The Australian publisher ACP launched APC Magazine, an influential monthly computer magazine.
"Managing the content on the iPad with the WoodWing solution is simpler than the use of the CMS of our homepage. The digital magazine is created directly on the layout workstations, therefore we can design and produce the iPad version of the Coopzeitung completely on our own," said Matthias Zehnder, Editor in Chief of Coopzeitung.
"I was surprised with how easily we were able to integrate the WoodWing technology into our existing magazine production processes and workflow," said Tony Sarno, Managing Editor at APC. "By avoiding the development, debugging and testing that comes with unproven iPad production platforms, we were able to easily beat our competitors to the App Store."
"We're very pleased to see these new titles appear on the iPad, after the kick-off with TIME Magazine, which has already published 10 issues since their go-live two months ago," said Erik Schut, President of WoodWing Software. "Now that Apple 's tablet has become available outside the U.S., many renowned publishing houses want to be available on the iPad as soon as possible. There is a big advantage to being in the iPad App Store early, as competition is still relatively low. We're glad that our iPad solution is picked up not only by magazine publishers, but by newspapers, non-profit organizations and corporate clients, as well."
Publishers can create a Digital Magazine once and publish it on various devices, as well. Only the Reader App to display the content on a specific device is different; on the creation side, there's no difference. Reader Other Apps for future tablet devices will become available.
The iPad becomes an essential channel for publishers and marketers
Polls show that a Digital Magazine for the iPad will be embraced by readers. A study conducted by comScore found that 68 percent of 25-34-year-olds and 59 percent of 35-44-year-olds say they are willing to pay for news and magazines specially formatted for e-readers.
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