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Valassis appoints Thomas J. Reddin to Board of Directors

Tuesday, June 08, 2010

Press release from the issuing company

Livonia, Mich. - Valassis, one of the nation's leading media and marketing services companies,announced today the appointment of Thomas J. Reddin, former LendingTree.com Chief Executive Officer (CEO) and current owner of Red Dog Ventures, to the Valassis Board of Directors, effective June 3, 2010. Red Dog Ventures is a venture capital company focused on helping start-up and early digital companies get to the next level of growth.

Throughout his career, Reddin has held senior leadership positions at several organizations. Prior to joining LendingTree.com, the nation's leading online lending exchange, Reddin spent 17 years in the consumer packaged goods (CPG) industry including 12 years at Kraft General Foods in various capacities and five years at Coca-Cola USA where he ran the Coca-Cola brand as Vice President of Consumer Marketing, along with other responsibilities. In 1999, Reddin became LendingTree.com's Chief Marketing Officer and launched the successful "When Banks Compete, You Win" advertising campaign. He then increased his role as President and Chief Operating Officer helping the company go public as it endured the collapse of the dot-com industry and in 2005, he was named LendingTree.com's CEO. After LendingTree.com, Reddin became CEO of Richard Petty Motorsports, a top five Nascar team that fielded four cars in the Sprint Cup Series. The team achieved three wins in 2008 and expanded from three to four teams in 2009.

Reddin also has served on the board of directors of R.H. Donnelley Corporation (now Dex One Corporation), The Charlotte Housing Trust Fund, the Charlotte Heart Walk and Junior Achievement of the Central Carolinas. He is currently a member of the board of trustees of Queens University of Charlotte.

"Tom Reddin brings a wealth of branding and digital media experience to our board," said Alan F. Schultz, Valassis Chairman, President and CEO. "We believe Tom will help accelerate the development of our digital business and provide expertise in making RedPlum a dominant consumer brand recognized for delivering value to shoppers how, when and where they want."

Reddin is a graduate of the University of North Carolina at Chapel Hill and received his master's of business administration with distinction from New York University.

 

 

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