West Chester-based printing and communications company ANRO Inc. has expanded their digital print offering with the installation of a third HP Indigo 7000 digital press.

With a powerful combination of offset quality, productivity and ease-of-use, the Indigo 7000 is ideal for high-volume digital and variable data printing. Impressive production speeds of up to 120 letter-size pages per minute, larger ink containers, and the ability to perform on-the-fly spot color replacements all work together to maximize uptime and increase productivity. The Indigo 7000 also prints on sheets up to 13" x 19", as well as plastic substrates, offering ANRO's clients greater flexibility in the design and production of their digitally printed pieces.

Like ANRO's other HP Indigo 6-color digital presses (two other 7000 models and an s2000), the new press delivers quality that is far superior to what can be achieved with toner-based digital printing. The Indigos' ink-based technology makes them superior to all competitive offerings (independently verified in a Seybold Report which conducted comparison testing of the quality and production efficiencies of leading digital presses).

All of ANRO's digital presses (HP Indigos for color and Xerox Nuveras for black & white) are equipped with variable data capabilities, allowing ANRO to personalize each printed sheet with images and text unique to individual recipients. Variable data printing has been shown to increase response rates by up to four times those of traditional mail pieces with static content.