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MindShape licenses Pageflex Storefront

Thursday, June 03, 2010

Press release from the issuing company

Marlborough, MA - Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable publishing and web-to-print solutions, announced today Pageflex Storefront has been licensed by MindShape Creative Brand Marketing to support  the creation of a marketing portal for the Canadian Credit Union system. This marketing portal gives approximately 500 credit union branches across Canada a way to order and customize a full range of marketing and educational materials for their locations.

Under their old solution, the branches would need to order materials using an online system that did not include any automation. Using Pageflex technology, MindShape replaced that system with a marketing portal that provides Credit Unions across Canada with access to a range of marketing programs designed to promote their products and services, including: brochures, posters, educational materials, booklets, banner ads, statement stuffers, and acrylic items.

At the marketing portal, Credit Unions can access templates that have been designed according to the organizations' graphic standards. Then, using the form filling feature of Pageflex Storefront,  the user can customize the template with their own logos, address, color and other relevant information – all  while maintaining the graphic standards set by the organization.

According to David Brown, President of Mindshape  Creative Brand Marketing, "The Credit Union Central of Canada (Canadian Central) is a valued client of MindShape, so when they asked us for a solution to better manage their marketing collateral, we wanted to be absolutely sure we could deliver the results the client needed.  Pageflex, combined with our brand expertise, enabled us to create a marketing portal that will save our clients time and money while maintaining brand and corporate graphic standards.  We are pleased with what we have been able to create with Pageflex technology and with the results our client is seeing."

Anna Magliocco-Chagnon, Bitstream President and CEO, said, "We designed Pageflex Storefront to give our customers all the technology they need to create the best online document management solutions for their clients.  MindShape is an example of a customer who has done just that. The marketing portal they developed for Canadian Central is a sophisticated solution that's streamlining the marketing effort for this national client with many offices."

Pageflex Storefront provides companies the technology to create an online site for creating, customizing, and distributing all types of documents.  Pageflex Storefront can be used as a site for selling document production services to other businesses or consumers. In addition, Storefront also offers organizations with geographically dispersed users – like the Canadian Credit Union - a better way to customize and manage documents.

This turnkey software solution is designed to be customizable, giving customers the ability to create web sites with the look and feel they want, a workflow that meets users' needs, and the ability to seamlessly integrate it with other systems, including digital asset management, CRM, mail list databases, production workflow systems, or an MIS product.

 

 

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