Rochester, New York - BCC Software, a BÖWE BELL + HOWELL company and the leading developer of high-performance solutions for professional mailers, will participate in the Mailing & Fulfillment Service Association (MFSA) Annual Conference & EXPO, June 2-5 at the Francis Marion Hotel in Charleston, SC.

The MFSA Annual Conference offers more than 40 hours of educational content for all executive and managerial levels within lettershops, fulfillment service providers and printers. Educational tracks include Mailer Strategies, Fulfillment, Business Strategy, Sales/Marketing and Operations.

Conference attendees will also have the opportunity to learn more about BCC's full-service mailing technology solutions. Booth 32 will feature BCC postal innovations including the Mail Manager family of presorting and list-management software, which offers scalable functionality, integrated access to Move Update processing, and support for the Intelligent Mail barcode.

During the conference, BCC Executive Vice President Chris Lien will participate in a panel discussion with other prominent industry figures on efficiencies in mailing-based technology, including the inherent advantages of the Intelligent Mail barcode. That panel discussion will run from 8 to 9am on Saturday, June 5.

"The continuing transition to Intelligent Mail, a conduit for enhanced customer communication, is just one example of future technology that can benefit mailers today," Lien says. "Conferences like this are an excellent opportunity for mailing professionals to share their insights and help the entire industry grow."