Boston, Massachusetts, Appenzell, Switzerland and Genoa, Italy - GMC Software Technology, the standard in personalized communications and Elsag Datamat, a Finmeccanica Company, with expertise in postal automation and hybrid mail systems, today announced today a worldwide strategic partnership for solutions in the hybrid mail market.

Elsag Datamat is the leading Italian provider for the design, implementation and sales of highly innovative products, systems and solutions for postal automation and related information technology.
Hybrid mail solutions are core competencies for Elsag Datamat and the company plants develop their new Hybrid Mail and Communication Suite around GMC's technology. An early prototype was presented at Postexpo in Hannover

GMC's software products provide both enterprise users and print service providers with a single source for an end-to-end solution that facilities and streamlines multi-channel customer communications most often found through disparate products coming from multiple vendors. In addition, their products help businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs.

GMC Software Technology and Elsag Datamat will work together to share expertise, training as well as to promote solutions and services for an integrated approach to building an effective hybrid mail and customer communication platform. This will include joint demonstrations at exhibitions, industry events and other marketing activities as well as a shared approach for mutually beneficial sales opportunities.