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Yahoo! and Valassis team up to provide local online ad solutions

Friday, May 21, 2010

Press release from the issuing company

Sunnyvale, Calif. and Livonia, Mich. - Yahoo! Inc. and Valassis, one of the nation's leading media and marketing services companies, today announced plans to deliver enhanced online advertising solutions that will help drive local-market traffic for Valassis' local client base. Through the collaboration, Valassis' clients will gain access to Yahoo!'s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions to deliver relevant local advertising more effectively.

"Yahoo! is committed to providing local advertisers with advertising solutions that drive traffic, value, and results, and our work with Valassis will help local businesses unlock the potential of digital advertising," said Lem Lloyd , Vice President of Channel Sales, Yahoo! . "Our ability to deliver targeted and scalable local campaigns - combined with Valassis ' knowledge of local advertisers - effectively serves their business objectives while making online advertising more relevant for consumers."

"We know consumers are engaging more than ever before with digital offers," said John Lieblang, President of Digital Media, Valassis . "This partnership builds on the strength of our expansive local client base to enhance content that is affordable to small- and medium-sized businesses and provides the unprecedented targeted reach of Yahoo!'s online display advertising."

Valassis ' sales force is currently receiving in-depth training about Yahoo!'s targeting tools and online display ad inventory with a focus on how it can be leveraged by local clients across all of its client verticals including quick service restaurants, home-improvement and home-services.

Yahoo! is committed to serving local advertisers across the country, collaborating with a variety of premier partners to help them maximize their online spend with creative and customized campaigns that allow them to meet their unique business objectives. These collaborations include Yahoo!'s strategic relationship with a consortium of 800 American newspapers - consisting of 52% of all U.S. Sunday circulation - which use Yahoo!'s behavioral targeting tools to sell display ads on consortium member sites and on the Yahoo! network.

Through its lifestyle and savings Web site, redplum.com, and its nearly 1,000 RedPlum network sites, Valassis is committed to delivering value in the marketplace, and advancing the innovative digital offerings in demand today through its strong focus on local content and its established advertising base.




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