Visitors to Fujifilm's Ipex stand (9-CD360) will notice the 'euromedia experience' area taking a prominent and colourful position. This interactive area is equipped with a full-size work-bench and a 'test-drive' wall, allowing visitors to get hands-on with dozens of types of print media and their various applications.

In order for visitors to fully understand how different media can work on various surfaces, the test drive wall features samples of indoor and outdoor surfaces commonly used for posters and signage, including brick, plaster, plastic, glass and even a car door.  Visitors can apply the various media to the different surfaces to see first-hand the results that can be achieved with the hundreds of products within the euromedia range.

The area features a showcase of the many types of media samples available from Fujifilm under the euromedia brand.  All of the media shown align with Fujifilm's philosophy of providing best-in-class, application-driven solutions which offer genuine performance benefits all underpinned by expert advice in print media. 

"We feel that by demonstrating with real life scenarios just how the many different varieties of media work under different day-to-day situations, customers gain a much better understanding of the euromedia range and the various applications that we cater for," says Keith Harley, Fujifilm Europe head of marketing – wide format. "We have a wealth of experience in this market and look forward to sharing this with visitors to the stand."