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Impress with Letterpress on CRANE'S LETTRA

Wednesday, May 19, 2010

Press release from the issuing company

Alpharetta, Ga. - When customers receive the new CRANE'S LETTRA promotion from Neenah Paper, the first thing they will realize is that letterpress is something special. For centuries, letterpress was used to print newspapers, flyers and books. Now, it has evolved into a fine art, a timeless hallmark of social correspondence reserved for the finest 100 percent cotton papers. The luxurious feel of CRANE'S LETTRA combined with the nuanced texture of the letterpress impression creates a tactile experience like no other in print.

Impress with Letterpress on CRANE'S LETTRA is also an introduction to the Ladies of Letterpress, a community dedicated to the proposition that a woman's place is in the print shop. An organization with a membership that exceeds 400, the Ladies of Letterpress are passionate about letterpress and about CRANE'S LETTRA, manufactured, marketed and distributed by Neenah Paper. When asked about letterpress, they use words like craftsmanship, feel, tactile, luxurious and texture. And when asked about CRANE'S LETTRA, they say things like "extremely versatile" and "an artisan feel with consistent performance." With the Ladies of Letterpress, Neenah saw a great opportunity to showcase its fine papers through custom designs from six different members that were selected for the collection.

The beautiful packaging itself offers a tantalizing hint of what's inside. The simple folded box wrap, letterpress printed with a delicate botanical pattern, opens to reveal a tri-fold introduction brochure that includes information about the Ladies of Letterpress and CRANE'S LETTRA, as well as a few tips on handwritten notes. But behind the introduction brochure is where the true treasure of the package can be found. Six unique cards with matching A-2 envelopes representing a variety of greetings and sentiments on all the colors and basis weights available in CRANE'S LETTRA.

"This is a great opportunity for both Neenah Paper and the Ladies of Letterpress to show off a little," said Kathy Kemps, brand manager at Neenah Paper. "The combination of these beautiful, tactile papers and the unique designs of the note cards shows why letterpress and CRANE'S LETTRA are the hallmarks of social correspondence." 

CRANE'S LETTRA is engineered especially for letterpress. It is 100 percent cotton, soft and luxurious to the touch, yet strong and stable on press. It also embosses and debosses beautifully and foil stamps crisply. CRANE'S LETTRA can also be successfully offset printed and engraved. For a copy of the Impress with Letterpress on CRANE'S LETTRA note card collection, contact your Neenah Paper sales representative or merchant.




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