Solana Beach, CA - Printable Technologies, Inc., a leading provider of software as a service (SaaS) web-to-print and personalized marketing solutions, today reported that it will be exhibiting at IPEX 2010, May 18-25, in Birmingham, England and making a number of major announcements during the conference including the upcoming support of PDF/VT, the new international standard for exchange and printing of Variable Data Print (VDP) jobs, in the FusionPro VDP 7.x Product Suite.

Printable's committed support of the PDF/VT standard, soon to be published as ISO 16612-2, is based on a number of benefits to the marketplace. When rendered by the Adobe PDF Print Engine 2.5, PDF/VT enables all the benefits of a PDF workflow to the world of VDP including the PDF imaging model, more flexible preflighting, reliable proofing, and predictable color based on modern ICC color management. PDF/VT also provides a robust metadata infrastructure to enable sophisticated runtime controls for VDP print production.

"Printable is committed to meet the growing industry demand for VDP technology," said Coleman Kane, CEO and president of Printable Technologies. "PDF/VT technology provides clear advancements to VDP workflows that will benefit the entire industry. We look forward to continuing and strengthening our Adobe partnership as the VDP marketplace continues to progress and develop."

In addition to announcing the support of PDF/VT, Printable will be making other major announcements during the conference. To learn more about Printable's support for PDF/VT, and other new solutions, IPEX 2010 attendees are encouraged to visit Printable in hall 9, booth F313.