Digital Print Innovations (DPI) has gone online with an attractive, display-orientated website which outlines its products and services to the world, at www.dpi-uk.com. As well as extensive detail about hardware, software and support options, guests can follow the company's Twitter feed (@DigitalPrintInn) and take advantage of the company's 'Ask Rich' technical advice service.

DPI's managing director Stewart Bell feels that the new online presence reflects his company's ethos of customer service. "It's no longer good enough for sales, service and support channels to hide behind static addresses when the dynamics of the market mandate more interactivity," Bell considers. "Our news feed and Twitter stream reflect that requirement and prove that we not just customer-facing, but also customer-embracing."

Each member of the extensive family of hardware options receives a full overview on the site. This includes wide-format printers from Meital and WP Digital, for whom DPI is exclusive distributor in the UK and Ireland, as well as Epson and Seiko. Esko Artwork's range of cutters and workflow solutions are also represented, while the address also outlines the benefits of supported RIP solutions from Onyx and Caldera.

Another key part of the site - whose inspiration comes from the growing environmental concern in this sector, according to Bell - is the technical support aspect, headed by the company's technical director Richard Butler. "People in this industry have learnt to trust Richard's expertise over the years, and that was where the idea for our 'Ask Rich' service originated," Bell explains. "Our existing customers know the value of his knowledge, so it's logical that we want our future customers to know that, too."