Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that AGEMA Corporation, an Italian marketing service provider, has standardized on GMC Software Technology software products just sixty days after the opening of GMC's office in Milan, Italy. Subsequently, many of AGEMA's enterprise customers in the financial services industry, can reap the rewards available through the use of high-impact personalized communications, 1-to-1 marketing, transactional, multi-channel and TransPromo communications.

With roots that go back into the last century, AGEMA Corporation today provides a portfolio of visual communication services including publishing and printing, advertising, events and entertainment as well as web and video services.

"After a thorough evaluation of a number of competing products, we quickly realized that GMC Software Technology stood apart as the standard to which the industry should subscribe to," said Ettore S. Marazzi, Chief Operation Officer of AGEMA Corporation. "GMC is also a company who understands our market quite well and has become a true partner with AGEMA."

GMC's software products provide both enterprise users and print service providers with a single source for an end-to-end solution that facilities and streamlines multi-channel customer communications most often found through disparate products coming from multiple vendors. In addition, their products help businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs.

"We honored that after two short months, our new Italian office has been able to add such a prestigious organization as AGEMA to our growing customer base in Italy," said Hansruedi Jorg, Vice President of European Operations at GMC Software Technology. "We anticipate addition traction in Italy given the increased demand for personalized communications and rise of digital color printing."