Marlborough, Ma. - Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable publishing and web-to-print solutions, announced today Pageflex technology has been used by PhotoBooks Plus, LLC to create their BouncyBugs website for personalized children's books and gifts.

Built with Pageflex Storefront, and using a combination of form filling and online design and editing features from Pageflex, the BouncyBugs site gives users the power to create their own customized and gifts and stories using a child's name and relevant information.  BouncyBugs.com features an intuitive interface that guides users through the process of creating a range of customized products, including photo gifts, placemats, photo story books, greeting cards, coloring pages, baby announcements and personalized notebooks.

Also included on the site are For Kids By Kids story books which enables kids, parents, and those who love them a way to create a books which feature themselves as the main character. Future plans for PhotoBooks include developing similar photobook sites specifically designed for weddings and keepsakes.

The creation of BouncyBugs is a realization of a long-time dream of PhotoBooks Plus founder and CEO Anita Thomas.  Her work began studying a range of publishing and design technology, which eventually led her to purchase book publishing equipment and to start her own company devoted to building and publishing books. The acquisition of Pageflex Storefront provided the technological piece that enabled the BouncyBugs site become a viable ecommerce site.

As Anita Thomas describes, "Providing kids with a way to create and publish their own books has been a dream of mine for some time. I had the idea, the design expertise, and the equipment all ready to go; the only thing what was missing was the right technology. Pageflex solved that problem perfectly, giving me the software to bring this site online and enable my customers to personalize their own stories and gifts. In addition, the site skinning capability in Storefront will enable me to easily add future sites. For all these reasons, Pageflex was the technology I needed to turn dreams into books."

"Pageflex Storefront is a robust technology, enabling our customers to deploy online sites that enable the creation, customization and distribution of all kinds of documents. The BouncyBugs site is a great example of how Pageflex Storefront supports a consumer-focused site that produces a range of graphically rich and fun products. We are delighted by the work of PhotoBooks Plus and they way in which they have used Pageflex to advance their business." States Anna Magliocco-Chagnon, president and CEO of Bitstream Inc.