Palo Alto, California – The fact is this: direct mail directly influences purchasing more than any other channel. According to ExactTarget's Channel Preference Study, three of four Internet users surveyed say they were directly influenced to purchase an item or a service thanks to a direct mail piece.

But not all direct mail collateral has that "it" factor. You know, the thing about your printed pieces that grabs customers' attention, ensures the campaign runs smoothly and garners those high returns.

"From the right paper to a provocative folding treatment, from relevant content to an irresistible call to action, there's a lot to consider when undertaking a direct mail campaign," says Sabine Lenz, founder of PaperSpecs.com, "but the potential rewards couldn't be higher."

So if you want to do direct mail right, put the creative spark into your campaign pieces and take advantage of this No. 1 marketing channel, you'll want to attend the "Direct Mail Dynamics" Webinar.

Trish Witkowski from foldfactory.com will be the guest speaker for a power-packed hour of direct mail ideas, money saving tips and technologies. Be prepared to be wowed and inspired as you:
-See some of the most innovative and creative direct mail ideas on the planet
-Learn a few simple rules that will prevent the most common and expensive direct mail mistakes
-Explore the world of proprietary folding styles - they move, make sounds, light up, pop out and amaze
-Learn how the right paper choice can turn a campaign from flop to pop
-Learn how the right paper choice can turn a campaign from flop to pop
-Discover the components of successful targeted marketing campaigns
-Receive valuable resources to help you get started

"I'm excited to show what's possible with direct mail in terms of creative solutions that can lead to an impressive ROI," says Witkowski. "I just love sharing what I've seen and want to make sure others are aware of the opportunities and potential pitfalls as well as the best practices out there."

This Webinar is perfect for anyone who wants to see and explore what today's most successful direct mail marketers use to stand out in the mailbox.

"Direct Mail Dynamics" is free thanks to the generous support of NEENAH PAPER.