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International Paper launches new packaging for HP Everyday Papers

Friday, April 30, 2010

Press release from the issuing company

Brussels, Belgium – International Paper, the world's largest paper and packaging company, has launched new enhanced packaging for its HP Everyday Papers eco-friendly product range.

The new packaging provides a modern, fresh and inspirational look to the HP Everyday Paper range, and will reflect an equally consistent look across the HP Printer, PC's and consumables products. Numerous new features have been added to the packaging, with the overall layout now reflecting a new black premium brand colour. In addition a specific colour coding on the bottom face and end panels of each ream will help to identify the various paper products. Powerful colour imagery will also help to support and reflect the product hierarchy within the range. The inkjet, multipurpose and copy grades will also display a prominently visible ColorLok logo.

The HP Everyday Papers range is the perfect match for use with HP original inks and toners, enabling end users to get the best results out of their printers. What's more, due to its high quality and performance standards, HP Papers perform right first time and benefit from the latest innovations available in today's paper industry. The HP Everyday Papers range was the first to carry the ColorLok Technology.

The range covers all office printing applications, from B&W to full colour printing on both laser and inkjet printers.

Underlining the range's high environmental credentials, the new packaging will carry environmental certification more predominantly on the rear panel, supporting and endorsing HP's Environmental Paper Policy (EPP), which will provide information and environmental facts surrounding forest certification, recycling, renewable energy and sustainability.

The International Paper mills that produce and manufacture HP Everyday Papers form part of the best in class production facilities within International Paper's paper mill plants, in terms of their environmental performance.

As a further endorsement of its environmental performance, the HP Everyday Papers range is also PEFC certified, which guarantees that a product is made from sustainably managed forests.




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