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Neenah's Think Ink app goes green

Wednesday, April 28, 2010

Press release from the issuing company

Alpharetta, GA. - The Apple App Store just got greener with the introduction of Neenah Paper's updated Think Ink: Color Unleashed iPhone/iPod Touch application, which now includes ENVIRONMENT Papers, a leading green alternative to today's eco-minded business thinkers, entrepreneurs and institutional leaders. 

ENVIRONMENT Papers from Neenah is a sustainable, post consumer recycled paper line that is entirely FSC Certified, Green Seal Certified, Carbon Neutral Plus and made with 100 percent renewable green energy.  By incorporating these papers into Neenah's proprietary Think Ink color selection app, designers and end users have a tool that not only allows them to communicate better, but now greener.

"Adding ENVIRONMENT Papers to our Think Ink application is a natural step. It is another addition to our leading edge suite of mobile communications too. With Think Ink you can create color palettes and order coordinating samples on the go. Then, by pulling up our Eco-Calculator app you can determine the exact amounts-wood, water, BTUs and so forth-when printing with post consumer fiber, " says Tom Wright, director of design for Neenah Paper.  "At Neenah, we think that technology and paper enhance each other. Using these apps to make informed paper choices is a great example of this philosophy."

The Think Ink: Color Unleashed iPhone and iPod Touch application is the only app available that allows designers to pull inspiration from a number of resources to build their own custom color palettes using the Dewey Color System.  At its original launch, there were more than 61 million viewing opportunities worldwide. 

Here's how it all works:  designers begin with one of four approaches-a photo taken on the iPhone's built-in camera, a product from Neenah Paper, a self created color swatch, or the psychology of color with the Dewey Color System.  After they select their initial color inspiration, Think Ink gives them four tangible palettes labeled as subdued, pop, traditional and blended.

From there, designers simply place their palette on a variety of Neenah papers to see which works best for their selection.  From their iPhone, they can save and e-mail their custom color palette to friends, clients or vendors, order coordinating paper samples of the newly added ENVIRONMENT Papers family or CLASSIC CREST and CLASSIC Linen Writing, Text or Cover papers, and see the palette in different proportions and type samples.   In addition, they can explore statistically validated psychological meanings of color combinations that provide another tool in helping to connect their message with their audience.




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