Milwaukee – August 15, 2003 -- Sells Printing Company today announced they have began operation of a new Heidelberg SM 102 10 Color sheet-fed perfecting offset press. The Heidelberg Cutstar system has been added to the press, this will allow the press to use roll paper or cut sheet stock. The press will print two-sides and has Heidelberg’s CP2000 computerized control system. Image quality is guaranteed with the Image Control scanner and color smart technology. Don Schroeder, Sells’ President and CEO, says, "The new Heidelberg Speedmaster demonstrates our continued commitment to invest in solutions to help our customers. We are always listening and doing what is in our customers best interest.” Dave Wilson, Sells’ Senior Vice President of Sales, says, "Sells Printing is always focused on our customer needs. This new press will deliver the quality and efficiencies our customers are asking for today. Because the ten color prints four process colors on both sides the extra printing units can be used to make fast version or imprint changes, a specialty at Sells. John Moebius, Sells' Vice President of Sales adds, "The new press is part of a growing investment to service our customers more efficiently. We have also added a new high speed Stahl TD top of the line folder. The folder has electronic intelligence for instant set-up, allowing customer projects to move through our shop as fast as possible.