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XMPie marks 10 years of personalization innovation at On Demand

Wednesday, April 21, 2010

Press release from the issuing company

Philadelphia - XMPie is celebrating 10 years of success at On Demand, showcasing its comprehensive collection of one-to-one solutions, services and support offerings. It will also shine a spotlight on the achievements of its customers with a number of user presentations taking place throughout the show.  

"When launching XMPie a decade ago, we saw an opportunity to remove media-specific barriers from personalization, which at the time was considered new, different and innovative by the industry," said Jacob Aizikowitz, president, XMPie. "Since then, XMPie's focus has expanded, blending one-to-one marketing with one-to-one publishing, growing our original vision to include interaction, information gathering and refinement, and analysis and reporting. Through this evolution, we continue seeing our leading customers embrace this direction, taking our innovations and leading the industry with breakthrough concepts and solutions that are defining the next frontier of marketing."

Visitors to XMPie's booth (#601) will see demonstrations of XMPie's entire product line for variable data print (VDP), cross-media and Web-to-print. XMPie's solutions leverage an open, Adobe-based platform and uniquely allow an organization's data, design and production staff to work in parallel on projects, saving time and personnel resources. In addition, its Web-to-print offering features open architecture, application programming interfaces (APIs) and plug-ins, giving users the flexibility to incorporate XMPie customization capabilities into custom-made Web-to-print sites or seamlessly integrate with other solutions, such as fulfillment systems.

Highlights of what XMPie has planned for On Demand include:
Daily presentations by successful XMPie customers. Each will highlight business-building applications they developed using XMPie software. In addition, XMPie customer Avanzado and its client Chrysler will be featured in Xerox's Real Business Live event, taking place on April 20, from 4-5 p.m. at On Demand.

XMPie partners ExactTarget, PB Systems, Software Marketing Associates and the Xerox Software Innovation Lab will present their services and integration with XMPie software. A complete schedule of presentations will be available in the XMPie booth.

Product Demonstrations:
Technology demonstrations of an e-Media cloud computing prototype, which enables personalized e-mail and Web sites through an Amazon Cloud.

The debut of uStore 4.0, XMPie's Web-to-print solution, which has become the solution of choice for enterprise marketing portals and customization-focused Web-to-print solutions. Version 4.0 introduces anonymous store visiting, search-engine visibility, automatic image enhancement, improved user management and permissions, the addition of the Ogone payment gateway with support for localized European payment options, and significant enhancements for enabling a smooth transition from staging stores to live stores.

uProduce Marketing Console 1.8, which includes breakthroughs that further streamline campaign management and provide a more in-depth view of recipient behavior and response to live campaigns. With version 1.8, it is now possible to flag recipient records meeting specific criteria so recipients can be easily selected to receive certain follow-up communications. It also enables updates to database fields with new information, views of recipient campaign activities and response rates over time, and the ability to import new report templates.

XMPie uStore 4.0 and uProduce Marketing Console 1.8 will be available in late May 2010. To learn about XMPie's new and enhanced product offerings and see its entire portfolio of software solutions, visit booth #601 at the On Demand Conference and E




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