Screen (USA) and Online Print Solutions to partner on web-to-print sales
Wednesday, April 21, 2010
Press release from the issuing company
Rolling Meadows, Ill. - Screen (USA), a leading supplier of digital printing systems and prepress equipment, today announced a strategic partnership with Online Print Solutions, an innovator in the engineering of web-to-print software. Under the agreement, Screen will deliver Online Print Solutions' industry-leading products designed to facilitate web-enabled print ordering, dynamic publishing and cross-media marketing.
The Online Print Solutions portfolio enables print providers to profit from all three areas of client interaction: corporate, marketing and retail. Screen will act as customers' single point of contact, supporting individual products or fully integrated solutions with sales and service. Existing and prospective users of Screen digital prepress, printing and workflow systems will be able to deploy the software needed for customized branded storefronts, job submission, online design, variable data printing and multi-touch personalized URL (PURL) campaigns.
"Through its comprehensive solution set, Online Print Solutions helps organizations generate new revenue streams," said Sean Dawson, workflow product manager of Screen (USA). "The addition of the Online Print Solutions product suite is part of our commitment to continuously provide customers with the broadest range of high-quality technology that complements our own products. Printing companies can harness this platform to improve the customer experience and expand their business opportunities."
"Expanding our sales network to include Screen affords users more choice and flexibility," said Mark McGowan, CEO of Online Print Solutions. "New customers can add value to Screen's total print package with the web-to-print platform, while existing Screen customers can integrate every conceivable client interaction into their workflows."
Established in 2002, Online Print Solutions already has amassed an impressive customer base consisting of more than 250 commercial printers, in-plant operations and direct mail companies. The number of corporate end users of the San Francisco-based company's products currently exceeds 18,000 worldwide.
The developer's core product, OrderDesk, is a catalog-style, online corporate storefront that streamlines the fulfillment of on-demand printing. Printers' corporate clients can easily select template items from a predefined list, such as stationery, brochures and newsletters. OrderDesk also empowers print buyers to order direct mail components, marketing collateral and other more complex printed materials. In addition, buyers can view pricing, determine the quantity and pay with a credit card.
Various optional tools enhance the functionality of OrderDesk, including Nexjob, a job submission and quoting tool aimed at non-template items. Nexjob converts end users' artwork files into PDFs for proofing, approval and price quoting.
GroupCanvas, Online Print Solutions' group collaboration publishing platform, allows users to edit text, images and page layouts to produce any type of variable document. Advanced features enable multiple users in remote locations to collaborate on print and HTML page designs in real time.
The VWeb and Vprint products provide the tools necessary to create, manage and track variable data and cross-media campaigns with the elements of print, email and PURLs.
To maximize the potential of the systems they represent, Screen's sales and support staff will undergo thorough training on the Online Print Solutions product suite. The company expects North American sales to begin at the end of March. Future plans call for a global reach to the Screen-Online Print Solutions partnership, with sales in Latin America and South America supported by software modules available in Spanish and Portuguese.
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