Whitmore Group and Wisco Envelope become new sponsors of the Print Council
Tuesday, April 20, 2010
Press release from the issuing company
Washington, DC – Two companies – Whitmore Group and Wisco Envelope – have become sponsors of The Print Council, citing the need to raise awareness of print's effectiveness and sustainability. Both companies understand the importance of educating marketers and believe that The Print Council provides a valuable set of tools to do so.
Ben Cooper, Executive Director of The Print Council, enthusiastically welcomed both companies and their dedication to help promote print as an effective marketing medium.
"Whitmore Group and Wisco Envelope understand that the best marketing buyer is an educated buyer. Print, as an effective medium and a responsible one, has a rightful place in every marketing budget, and we know these organizations will help to build awareness of this in the marketplace. We look forward to their contributions," Cooper stated.
Over the years Whitmore has migrated from a commercial print operation, to a multi-plant, full-service graphic arts provider, offering commercial print, digital, variable, print on demand, mailing, fulfillment, storefront and web to print. The company is an FSC certified printer and is committed to environmentally sustainable practices, such as recycling paper, plates, and inks (using inks based on linseed oil which is derived from flax plants and excludes heavy metals).
According to Jay Goldscher, Sr. Vice President for Sales, "We resisted joining The Print Council for some time, not because we thought it wasn't a worthy cause, but we didn't think it was the primary battle. Whitmore believed too many competitors and iron in the marketplace were the real issue. However, the last year or so have opened our eyes to the general public's misinformation about the value of print and its impact on planet earth. We now believe the major battle ahead is to tell the story that print is the right and responsible choice for many communication needs."
Wisco Envelope is a member of The Custom Resale Group of companies, made up of wholesale envelope, stationery, document and label companies.
As to its commitment to environmentally-friendly practices, Wisco Envelope is certified to sell SFI and FSC chain-of-custody envelopes and stationery. The company recycles used dies, paper and plates; uses soy-based inks; and uses paperless electronic proofing.
According to Cory Blatz, General Manager, "All of us at Wisco Envelope are proud to support The Print Council in it's efforts to promote the greater use and value of print media."
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