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Xerox Software calculates ROI of direct-mail campaigns

Monday, April 19, 2010

Press release from the issuing company

Rochester, NY – Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult.  New software from Xerox Corporation makes it easy to measure the effectiveness of transpromotional and direct-mail campaigns – before anything is printed.

ProfitQuick Direct Marketing ROI Planner, one of the latest additions to Xerox's ProfitAccelerator portfolio, predicts the effectiveness of a direct-mail campaign and provides an ROI assessment. Information such as the number of mail pieces, cost per piece, and revenue per item or service sold is put into an online calculator. In turn, print providers and marketers receive financial data that can drive new business or convert an existing customer's static campaign into a more targeted, personalized approach.

"I've seen a few ROI calculators, but never one this complete for customized campaigns, or one as easy to use," said Bob Pente, president, Wired Pente Inc., a Toronto-based marketing and advertising firm. "It takes the benefits that marketers have been touting for years and turns them into a quantifiable resource that makes it very easy to tell the story. It's a fantastic tool for marketers."

In addition to ProfitQuick Direct Marketing ROI Planner, two other new tools, the ProfitQuick ezBusiness Planner and the Wide Format Essentials Kit are now available.

ProfitQuick ezBusiness Planner
This software gives print service providers immediate access to a customized five-year business plan, estimated yearly profits and the exact month when profitability is expected. Users plug in basic production data such as average monthly page volume, area coverage and equipment costs, then the planning software generates a range of tailored financial data.

"Costs and revenue are scrutinized more than ever and ProfitQuick ezBusiness Planner asks the hard financial questions and then analyzes the answers," said Peter Muir, president, Bizucate Inc., an education and consulting organization. "The planner sheds light on what kind of profits could be attained with minor or major adjustments to the way print service providers approach their businesses."

Wide Format Essentials Kit
Wide format printing can complement a print service provider's traditional offerings, and this kit provides information to plan, build and implement a profitable large format business.

The kit helps users build a marketing plan, host an open house, identify revenue generating applications and provides high-quality, popular media samples that can be used to showcase new large format options.




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