CAP Ventures Launches New Study on Multi-Channel Communications

Press release from the issuing company

(Norwell, MA) August 20, 2003…The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax, to e-mail, the Internet, pages and cell phones, the demand to present information through different channels and formats continues to rise. CAP Ventures will explore the role of dynamic content solutions in leveraging these multi-channel communications in a new study entitled Creating the Conduit for Multi-Channel Communication. The study will analyze the key trends of multi-channel communications with respect to dynamic content technologies such as document and content management, catalogs and product content management, publishing and variable data print engines, and XML content creation and transformation tools. It will outline the components involved in various initiatives and describe how technology and process changes are being implemented to enable organizations to more effectively communicate across multiple touch points. “As the number of interaction or touch points grow, it challenges the ability of an organization to manage information and processes in order to communicate effectively and consistently,” commented Michael Maziarka a Director at CAP Ventures. “Companies that coordinate touch points, or information and communication flows, will be in a much better position to attract and retain customers. Our research will provide the insight and advice to make this happen.” The research will include 250 interviews with IT and line of business professionals from small, medium and large organizations across industries. CAP Ventures will use web-based survey techniques to explore the respondents’ current and future plans related to multi-channel communication endeavors. The questionnaire will include questions related to: business drivers for delivering content through multiple channels, problem ownership and funding, current and planned technology investments, and workflow and cultural changes necessary to meet multi-channel communication goals. In addition to the research, the report will include sponsored benchmark profiles, which describe organizations that are using dynamic content solutions in innovative ways to support multi-channel communication initiatives. The case studies will span industries and include simple applications through those with broad functional footprints. The research for the project will begin in September 2003. Case study profiles will be conducted during the months of September through early October. The final report will be published in November. To learn more about the report or to become a sponsor, please contact Keith LaVangie at (781) 871-9000 ext. 132 or via e-mail at keith_lavangie@capv.com.