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New InfoPrint software leverages postal information

Tuesday, April 13, 2010

Press release from the issuing company

Nashville, Tenn. - InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced the launch of its latest Automated Document Factory (ADF) software component, InfoPrint Mail Insight.  This is an extension of the InfoPrint ProcessDirector (IPPD) workflow software, a market-leading ADF technology platform that connects and automates communication processes into a single point of control.

InfoPrint Mail Insight extends InfoPrint Solutions' comprehensive ADF offerings to interface with the United States Postal Service (USPS) Intelligent Mail system, monitoring the status of a mail piece as it is processed by the USPS. This new capability vastly expands the tracking and measurement capabilities of the ADF. Organizations can take advantage of this critical touchpoint to collect better mail intelligence, with the benefits of coordinating marketing efforts, providing better customer service, helping manage cash flow and retaining a more complete record of customer documents through the delivery process.

InfoPrint Mail Insight gathers information from USPS Confirm services and Address Correction Services (ACS), which can be leveraged in a variety of ways:
 - Destination Confirm – allows companies to monitor the status on an outbound mailpiece. Marketing can coordinate call center or email activities for timely follow-up, based on anticipated receipt dates.
- Origin Confirm – updates the status on return or remit mailings.  With this knowledge, companies can determine whether recipients are responding to direct mail or sending in a payment.  This information can be helpful to collection organizations, giving them insight to whether or not a mail piece has been issued.
- ACS Nixie – electronically alerts a sender when the United States Postal Office (USPS) cannot deliver a document, which can occur for a variety of reasons. This may be used to update contact databases, reducing the cost of future mailings, or flag an account for telephone follow-up.
- ACS Change of Address – similar to Nixie notification, alerts a mailer when a recipient has filed for a change of address. Staying current with move-updates is key to effective customer relationship management and necessary for mailers to remain compliant for postal discounts.

By tightly integrating with IPPD, InfoPrint Mail Insight can run automatically with some or all print-to-mail jobs and perform different actions based on job rules. Mailers with different customers, or large mailers with different lines of business, can segment the results from InfoPrint Mail Insight and store them with the job for archival purposes or forward to their customers' systems as needed, enhancing the value of mail as part of a total communication strategy.

"Our complete ADF portfolio is aimed at helping businesses communicate with their customers more intelligently and more efficiently, resulting in better response rates. InfoPrint Mail Insight ties directly with this strategy," said Don Dew, ADF Solutions Manager at InfoPrint. "The Intelligent Mail requirement presents new opportunities to extend our ADF capabilities and add significant business value above and beyond highly efficient mail preparation."

A recent IDC survey found that 68 percent of respondents receive their ADF solutions from InfoPrint Solutions.* The IDC survey also highlighted that nearly three-fourths of U.S. respondents see value in an Intelligent Mail implementation that is integrated with an ADF solution and expect to see new government regulation around customer communications by 2012.

InfoPrint Mail Insight is a key component to the overall IPPD suite of solutions which creates a strong and trusted communication delivery system customized to the needs of a particular customer.  By offering users access to valuable mail piece information, companies can make better decisions involving cash flow, marketing follow-up needs and customer address updates.




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