Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that the European Digital Press Association (EDP) has awarded GMC PortalBuilder the Best Web-To-Print Software of the Year for 2010.

"The award is given for the ease with which GMC PortalBuilder allows the creation of effective and powerful Web-based portals. The system is open and can be easily integrated with payment processing solutions, distribution and other systems within the company," said Agust'n Torres EDP Chairman. "In addition, PortalBuilder offers all the necessary capabilities for online storefronts, including shopping carts and order management while supporting high volume variable data output that makes this Web-to-Print solution interesting for both key aspects of digital printing: printing on demand and variable data printing."

Launched at Print 09 in September of 2009, GMC PortalBuilder simplifies the process and opens the door for print service providers and direct mailing organizations to implement efficient, web-enabled storefronts for the creation, ordering, management and printing of personalized variable data documents and integrated, personalized multi-channel campaigns. End-users gain more flexibility and faster results by having easier access to all the variable components they need and users can enjoy centralized brand management and messaging as well as cost control with decentralized creation, order entry and output. PortalBuilder is also a business enabler allowing print service providers to drive digital print volumes and enterprises to manage off-contract print spend.

"We are extremely pleased to having been recognized by the EDP for the third time in only four years," said Dr. René Müller, CEO of GMC Software Technology. "This latest accolade underscores our commitment to bring products to market that allow enterprises and print service providers to easily create, manage and produce complex personalized communications for TransPromo, direct marketing and multi-channel customer correspondence."

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2010, Xplor International awarded the company "Innovator of the Year" and "Technology Application of the Year" for a third year in a row. In 2007, the EDP named GMC PrintNet Best Variable Data Software and in 2008, named GMC PrintNet Connect and WebProof "Best Special Application Software of the Year."

The EDP Association is made up of publishers of leading European magazines devoted to digital printing and associated products. These publications cover 16 European countries with a readership exceeding 1million graphic arts professionals. A committee of independent consultants, editors, engineers and other related professionals evaluated products and selected the award winners. Selections were based on efficiency, performance, quality/price ratio, design and ease of use, among other considerations. The judges apply strict criteria in their selections and as a result, an EDP award is synonymous with innovation and quality. All EDP member editors also participated in the final decision.