August 21, 2002 -- Heidelberg is beginning the international program of events "Heidelberg Dialogue Forum" in fall 2003. Under the motto "Dynamics of Direct Mailing", Heidelberg aims to give print media deciders in businesses and agencies as well as media service providers an insight into the most recent developments in direct marketing with print media. The program will be offered in six countries (Germany, Poland, Austria, France, Russia and the United Arab Emirates) in the local language, making use of a broad international communications network. "In times of tight budgets, aspects relating to the efficiency of direct marketing campaigns are becoming ever more relevant. Only integrated communications concepts can guarantee that a campaign will enjoy continued success. The medium of print is ideally suited to establishing a personalized dialog with customers and should therefore be a key part of Customer Relationship Management (CRM) concepts, said Adriana Nuneva, Head of Global Brand Management and Integrated Marketing at Heidelberg. For this reason, international experts from major marketing agencies such as Michael Conrad & Leo Burnett, Publicis-Dialog and Wunderman will be presenting successful print campaigns and answering decision-makers' questions on direct mailing. Direct marketing experts from Heidelberg will be showing the participants various tools and techniques to increase the efficiency of their direct marketing campaigns, using for instance variable data printing, version printing or the hybrid process, and will also be offering them the opportunity to build up an international communications network with industry specialists. "Numerous studies and practical examples show that professionally run direct mail advertising campaigns offer excellent sales opportunities for businesses. At the Heidelberg Dialogue Forum, which will be attended by speakers of international renown, we will be looking to point out to potential direct mail users the advantages and possibilities of variable data printing and also to highlight successful campaigns," explains Nuneva. The events are aimed at management and employees from marketing departments, agencies and media service providers. The program for the individual countries is available at www.heidelberg.com. The dates are: Dubai, United Arab Emirates October 21, 2003 Warsaw, Poland October 27, 2003 Vienna, Austria October 28 – 29, 2003 Paris, France November 4 – 5, 2003 Heidelberg, Germany November 6 – 7, 2003 Moscow, Russia November 17 – 18, 2003