Inkjet, toner and reader response rates: Does print quality affect results? Based on qualitative research by INTERQUEST

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 350 industry professionals registered to attend a free printing industry educational webinar entitled Inkjet, toner and reader response rates: Does print quality affect results?, which was moderated by Cary Sherburne, Senior Editor, WhatTheyThink. Sherburne was joined by industry expert David Davis, of research firm INTERQUEST and two printing executives who have leveraged multiple technologies for success in their businesses.  Sponsored by RISO, the event was held Wednesday, March 24^th.

The webinar archive may be viewed at no charge by visiting the webinar archive page. Also available for download in the archive is the INTERQUEST research report that was the basis of this session.

“INTERQUEST conducted a balanced study within the marketing community to determine the effect print quality has on campaign results,” said Sherburne “Identical, non-personalized postcards were sent to two groups, one printed using inkjet and the other using toner  The results are virtually equal.  In addition, our print service provider participants indicated that inkjet quality is sufficient for a growing range of applications, although toner and offset still have a significant role to play.  We were pleased to have David Davis from INTERQUEST join us to present the definitive research on this topic.”

Sherburne was joined by

• David Davis, INTERQEST.  David is a Research Analyst at research firm INTERQUEST, who developed the research upon which this webinar is based. INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing with more than 2,000 clients worldwide. INTERQUEST covers direct mail, transactional, print-on-demand, book manufacturing, and other areas served by digital production printing.
• Tom Mason, Vice President of Business Development, One2One.  Tom has been with One2One since 2003.  Prior to One2One, he was instrumental in the conception, development and launch of many companies, including retail, wholesale fashion and textile, software, and consulting; most notably Relapoint and Colorblock Corporations.  As former founder and CEO of Relapoint Corporation, a mobile software company providing solutions for Fortune 500 companies, and Vice President & co-founder of Colorblock Corporation, Tom brings over 10 years of operational and marketing experience with high growth emergent companies.
• Walled Ashoo, President of Lithexcel.  Waleed Ashoo is the President and CEO of LithExcel Communication Services Provider, a leader in applying today’s digital presses and software to enable new communications services. Ashoo also serves as Chairman of the Digital Exchange (DEX) Advisory Board, a User's Forum for owners of high-end digital color presses. Ashoo has been in digital and graphic communications since 1977. He is a frequent speaker and round-table leader at industry conferences.

“Inkjet is definitely a hot topic,” said Randy Davidson, President, WhatTheyThink. “The level of attendance and the interactivity from attendees in terms of questions validates that this is an important topic for our audience. We were pleased that RISO sponsored important event, allowing us to bring it to our members at no charge.”

About RISO

RISO, Inc., headquartered in Danvers, Massachusetts, is a wholly owned subsidiary of RISO Kagaku Corporation, Japan's leading manufacturer and distributor of production inkjet printers, digital duplicators and supplies. RISO, Inc. sells high-speed color and monochrome printing solutions throughout the Americas. RISO provides fast and affordable full color digital printers for everyday communications. Its line of digital duplicators includes one- and two-color systems that reliably produce millions of copies, are environmentally friendly, and are easy and inexpensive to use.

At speeds up to 150 pages per minute and realistic duty cycles of 500,000 pages per month, RISO’s ComColor high-speed inkjet printers provide a scalable building block approach for small-to-medium print providers looking for a low-risk entry point into full color production printing.  As the only high-speed full color cut-sheet inkjet printer on the market today, ComColor also provides an effective and affordable way to produce the look-and-feel of existing roll-fed inkjet printers for short-runs, reprints and proofs.

To learn more about RISO’s ComColor series, view a short 4-6 minute introduction at:

Small To Mid-Volume Printers:                             http://www.brainshark.com/riso/mvto, and

High-Volume Transaction Print Shops:            http://www.brainshark.com/riso/transaction

or call 1-800-663-3031 ext. 3. Visit RISO, Inc.’s corporate website at http://us.riso.com.  

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.