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PIA supports "Positively Print" program

Wednesday, April 07, 2010

Press release from the issuing company

Pittsburgh, Pennsylvania - A new print advocacy program, aptly named "Positively Print," designed to promote the power of print in the media mix, has been announced by The Print Council and Graphic Arts Show Company (GASC) with the support of GASC co-owners--NAPL, NPES, and Printing Industries of America.

The "Positively Print" program will recognize companies involved in the print production process that market, through their company-branded promotional activities, the value and effectiveness of printed products to corporate marketing executives, advertising agency personnel, print buyers, media specialists, buying influencers, and the business public. "Positively Print" submissions selected for recognition by a panel of industry experts will be announced on October 2, 2010 at the annual EXECUTIVE OUTLOOK Conference, held the day before GRAPH EXPO opens, October 3-6, 2010, in Chicago's McCormick Place.

"Print is a vital component of any successful integrated marketing campaign," stated Printing Industries of America President Michael Makin. "The print promotions recognized in this "Positively Print" program will highlight the unique attributes this effective form of media has to offer."

The program is intended to encourage companies involved in print to devote part of their ongoing advertising and promotional campaigns to a generic advocacy of print as a communications media. While the focus of program submissions must be on print--primarily directed at those who select media or create campaigns--eligible entries may be a part of corporate or product advertising produced in any media, preferably print, but may include TV commercials, Web advertising, and various other e-formats.

The "Positively Print" program, created as an extension of the EXECUTIVE OUTLOOK Conference, will be administered by William Lamparter, President of PrintCom Consulting Group who chairs the Conference for GASC.

Entries to the "Positively Print" program may be nominated by anyone, including print suppliers, who can enter their own campaigns or submit those created by others, as well as advertising agencies and public relations firms.

The "Positively Print" program submission deadline is August 2, 2010. No fee is required for participation.

 

 

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