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Fiber-Frame debuts at ISA Expo in INX digital booth

Tuesday, April 06, 2010

Press release from the issuing company

San Leandro, CA – It's not easy for retailers to attract customers nowadays, even when signs promote special offers, weekly bargains, new-product introductions and seasonal, high-profile events.  It's even harder when their outdoor promotional banners are sagging, display devices look weather-beaten, or ropes, bungee cords or cables disrupt the view.

The new Fiber-Frame free-standing banner frames put an end to such problems.  Visitors to the ISA International Sign Expo 2010, April 8-10 at the Orange County (FL) Convention Center in Orlando, can get a firsthand look at this patent-pending device in the INX Digital booth (#2772).  Developed by Fiber-Frame LLC of Baton Rouge, LA, Fiber-Frame display devices let retailers put their best foot forward - clearly, cleanly and with less expense than far-less attractive or effective alternatives.

"Fiber-Frame enables sign shops to offer print-advertising customers real added value on-site: a way to display their messages with maximum impact," said Greg Gauthier, owner of Fiber-Frame, LLC.  "People spend good money having their banners printed, and sign shops work hard to deliver high-quality pieces.  But no one is satisfied, and advertisers don't get full value for their dollars when banners are put in substandard devices that don't display them properly."

Installs in minutes, outperforms and outlasts improvised alternatives
Gauthier said the simplest banner-display devices - poles and ropes, bungee cords or cables - are the most vulnerable to weather and other issues.  "Wind can easily distort the ad message.  When the wind subsides, the banner droops and sags and makes things worse.  Constructing wood or steel frames typically requires purchasing materials, digging holes, pouring concrete, assembling the frame itself, painting and related preparation.  Ultimately, paint fades and peels, wood weathers and the metal rusts. These alternatives wind up being costly and labor-intensive to construct or assemble, as well as maintain."

A Fiber-Frame device can be installed in about 15 minutes and taken down in five, Gauthier says.  The frame is made from industrial-grade structural fiberglass, with steel structural brackets.  With decades of experience in the outdoor advertising industry, Gauthier said he chose a fiberglass size that's very strong for this type of application. 

"It has an extremely high tensile strength and, pound for pound, is stronger than steel.  It's impervious to weather and the molded-in color won't crack, chip or peel.  ISA attendees will also quickly see for themselves how the clean, simple Fiber-Frame design doesn't compete with the advertising.  Not only do advertisements stay smoothly in place, they can be readily replaced as needed."

A unique solution in three size options, attractively priced
"This is a unique answer to an ongoing problem," said Ken Kisner, President of INX Digital Americas.  "We like to see solutions like this come to market, because it helps the industry by putting a better product out there.  We are pleased to help Greg introduce Fiber-Frame at ISA, and to offer it through the INX Digital distribution network and our Triangle brand ink dealers."

Available in three sizes - 3-ft. x 5-ft., 4 ft. x 8 ft. and 4 ft. x 10-ft. - Fiber-Frame devices are also light weight and easy to ship.  According to Gauthier, a single 4-ft. x 8-ft. frame would retail for about $155, a real bargain compared to the investment in materials and time typically required to erect less effective wood, steel frame and similar alternatives. 

"Discounts will be offered based on annual volume commitments and pallet size orders," Gauthier said.  "Frames are shipped in kits that include everything needed for assembly.  They also carry a one-year Warranty against manufacturing defects."

"Bringing new, innovative solutions to the end user is always a priority for us," sums up Kisner.  "Fiber-Frame is that kind of a product.  Like no other previous banner display device, it holds an advertisement tight and displays it proudly.  That's the most any user can hope for."




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