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Xerox thought leadership on display at AIIM / On Demand 2010

Tuesday, April 06, 2010

Press release from the issuing company

Xerox Corporation’s executives and customers will offer their insights into the graphic communications industry as panelists and moderators at numerous sessions during this year’s AIIM/On Demand Conference & Exposition.

To start the show, Gina Testa, vice president, Worldwide Graphic Communications, will moderate the Opening Keynote Address: CMO Spotlight, on Tuesday, April 20 at 9 a.m. Marketing executives will discuss how their industry has evolved to be relevant in today’s economy and the future of print-related marketing strategies.

Testa will also moderate a panel on Wednesday, April 21 at 1 p.m. titled, “Making the Transition from Printer to Marketing Services Provider.”

Additional panel discussions with Xerox participation include:  
 “Value Pricing: A Panel Discussion” - Susan Weiss, manager, Worldwide Customer Business Development; April 20 at 3 p.m.
“How Ford Motor Company Maximizes the Power of Personalized Direct Marketing” - Shelley Sweeney, vice president and general manager, Service Bureau / Direct Mail Sectors; April 20 at 3 p.m.
“How the Texas Department of Transportation Designed and Implemented its Customized Transactional Document Capabilities” - Ashini Desai, technical program manager, and Brian Ray, solutions architect; April 20 at 3 p.m.
“Goodbye Filing Cabinets, Hello Productivity: Going Digital in a Paper Dependent World” - Brian Lincoln, senior product line manager, DocuShare Business Unit; April 20 at 4:05 p.m.
“How to Start Up and Rev Up Your Web-to-Print System” - Gavin Jordan-Smith, vice president, Worldwide Commercial Print; April 21 at 1 p.m.

 

 

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